Fruit Bites Ang Pinatuyong Prutas Packaging by Nour Shourbagy

Fruit Bites Ang Pinatuyong Prutas Packaging by Nour Shourbagy is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Fruit Bites Ang Pinatuyong Prutas Packaging

by Nour Shourbagy

Client: Fruit Bites

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Fruit Bites Ang Pinatuyong Prutas Packaging

Ano ang mas mahusay kaysa sa isang nakapagpapalusog na pagkakasala na walang meryenda para sa iyong mga anak? Ang mga disenyo ng packaging ng Fruit Bites ay idinisenyo upang hikayatin ang mga bata na baguhin ang kanilang mga gawi sa meryenda at piliin na kumain ng mga natural na pinatuyong prutas sa halip na mga meryenda ng basura. Ang layunin ay upang bigyan ng kapangyarihan ang bawat magulang na baguhin ang kanyang pattern ng snacking ng kanyang anak. Ang hamon ay ang disenyo ng mga character na sumasalamin sa mga benepisyo ng prutas na madaling maunawaan at maiugnay sa mga bata bilang isang bagay na cool at malusog. Ang Mango ay may mahalagang papel sa kalusugan ng balat. Tinutulungan ka ng saging na mapanatili ang normal na paningin. Mabuti ang Apple para sa iyong memorya at konsentrasyon.

The Recognition

About the A' Design Award na Bronse

Ang Fruit Bites Ang Pinatuyong Prutas Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Fruit Bites Ang Pinatuyong Prutas Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Fruit Bites Ang Pinatuyong Prutas Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Whats better than a nutritious guilt free snack for your kids. Packaging Designs for fruit bites dried fruits.The main unique feature of the packs were the character designs that were designed to attract kids and encourage them to change their snacking habits and prefer eating one hundred percent natural dried fruits rather than any other junk snacks.
The mission was to empower parents to change their kids snacking habits.
Dimensions & Packaging: Width 90 mm x 45 Depth x Height 140 mm
Tags: Design for kids, Dried Fruits, Healthy Snacks, Packaging Design, Fruit Characters
Production Technology: The packaging pouches are transparent (see through) for children to get to see the fruits inside also for the parents to make sure that the fruits are in good condition & quality.
Design Challenge: The research phase was challenging for me ; gathering data then deciding which fruit benefit to visualize in which children can easily understand and relate to as something cool and healthy.
Challenge: to design characters that reflect fruit benefits that children can relate to.
Mango: Plays a major role in skin health it gives a glow to your skin.
Banana: Helps you maintain normal vision and improves your vision at night.
Apple: Good for your memory & concentration.
Research: At first the brand's target audience were parents as they are the decision makers (buyers). Then I thought it would be more challenging yet beneficial to design for kids. Because when parents feel that the packaging design might attract their kids and encourage them to eat what's inside; they will give it a try and buy the product.
Inspiration: The inspiration behind this project was mainly the story behind the brand idea. The Founder of the brands story was my main inspiration. When she became pregnant with her first child she saw things differently. She had to take a step back. It was time for her to improve her familys eating habits. After the birth of her child their little family started to seriously live on fruit bites.
Project Duration: The project started in August 2019 in Cairo and finished in October 2019 in Cairo
Operation Flow: Fruit bites provide nutritious dried fruits to help children eat better, feel better and live better. Fruit bite's products will empower families to change their snacking habits and improve their health and lifestyle of themselves and their loved ones. The design execution was made with kids in our minds and hearts.