Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot by Weiquan Long

Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot

by Weiquan Long

Client: Guangzhou zhengdian advertising co. LTD

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot

Ang Tea and Pastry ay isang pambigay na pambalot na set na nilikha para sa Mid-Autumn Festival. Ang set ay may hawak na dalawang kahon sa isang pakete, na naglalaman ng black tea at Su style shortbread. Ang ayos ng ibabaw ay simple at payak. Isang pinta gamit ang tinta ang nagpapakita ng bundok ng tsaa, at pinong mga linya ang bumabalangkas sa pastry. Ang mga epekto ng rubbing at tinta ay nagdaragdag ng eleganteng karakter. Ang pambalot ay gawa sa kraft paper. Ang disenyo ay tumutukoy sa tradisyon ng pag-iimbak ng tsaa sa isang palayok na luad, na sumasalamin sa panghabambuhay na pagmamahalan sa pagitan ng mga tao. Ang layunin ay ihatid ang pagkakaibigan sa pamamagitan ng isang mapagpakumbabang regalo.

The Recognition

About the A' Design Award na Pilak

Ang Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tea and Pastry Pangunahing Punsyon: Pambigay na Pambalot ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This gift consists of two boxes and one set, including black tea and shortbread. The creation is based on the design thinking of keeping love through the years. The traditional way of storing tea in clay tea pot reflects the emotion between people. The whole package is simple and plain visually. The ink painting shows the tea mountain, and the lines outline the pastry. The artistic conception of rubbing and ink adds elegance.
Dimensions & Packaging: The bag：282mmX110mmX300mm
The box：270mmX268mmX102
Tags: Mid-Autumn festival, tea, cake，friendship
Production Technology: Kraft paper,
Design Challenge: In China, there are many kinds of Mid-Autumn festival gifts, which are designed by myself. The product is not expensive, how to convey friendship is a great challenge. In product packaging design and expression also have great challenges.
Research: The Mid-Autumn festival to the full moon of the reunion, as sustenance miss the feeling, pray for harvest, happiness. Take this opportunity, design a unique gift, convey friendship.
Inspiration: Tea conveys the sincere emotion between the enterprise and the customer through the meaning of the Chinese poem "tea in clay pot, time and affection".
Cake from Su Shi's poem ,which means small cake such as chewing on, in crisp and happy. As a festive food for the Mid-Autumn festival, customers can taste authentic Su style pastry without added preservatives, and express warm greetings to customers.
Project Duration: Guangzhou, China, 2017