Family Joy Pangunahing Function: Packaging ng Alak by Xu Shihan

Family Joy Pangunahing Function: Packaging ng Alak by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2020

Family Joy Pangunahing Function: Packaging ng Alak

by Xu Shihan

Client: Peck Gift

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #93982

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Colors

The Design

About Family Joy Pangunahing Function: Packaging ng Alak

Book Text: Ang Family Joy ay isang gift box na packaging ng alak na idinisenyo para sa Chinese New Year. Ipinapakita sa ilustrasyon ng kahon ang isang pamilyang nagtitipon sa paligid ng isang bilog na hapag-kainan, magkakasamang nag-aangat ng mga baso ng alak. Ang eksena ay nagpapahayag ng muling pagsasama-sama ng pamilya at ang masiglang kapaligiran ng Spring Festival. Ang gift box ay may sukat na 383.5 by 115 by 374 milimetro at ginawa gamit ang pit paper printing at bronzing. Iniuugnay ng disenyo ang kultura ng alak sa panahon ng kasiyahan, kung kaya't angkop ang naka-packaging na alak bilang regalo para sa mga kamag-anak at kaibigan.

The Recognition

About the A' Design Award na Bakal

Ang Family Joy Pangunahing Function: Packaging ng Alak ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Family Joy Pangunahing Function: Packaging ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Family Joy Pangunahing Function: Packaging ng Alak ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019