Macy’s App Redesign Primary Function: Mobile Shopping Application ni Willy Lai and Dave Torres

Ang disenyo na Macy’s App Redesign Primary Function: Mobile Shopping Application ni Willy Lai and Dave Torres ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Teknolohiyang Mobile, Aplikasyon at Software.

PilakMobile· 2020

Macy’s App Redesign Primary Function: Mobile Shopping Application

ni Willy Lai and Dave Torres

Kliyente: Macy's

Nagwagi ng A' Design Award na Pilak sa Kategoryang Mobile

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Ang Disenyo

Tungkol sa Macy’s App Redesign Primary Function: Mobile Shopping Application

Ang Macy's App ay isang mobile shopping application na muling dinisenyo noong 2019 para sa mga Android at iOS device. Pinapayagan ng application ang mga customer na mag-browse at bumili ng mga produktong pampatikas, pampaganda, at pantahanan mula sa isang smartphone o tablet. Ang layout ay malinis at simple, at kumukuha ng visual na inspirasyon mula sa fashion media at mga consumer technology na produkto. Ang mga camera-based na tool ay sumusuporta sa scan at pay, at ang mga augmented reality na feature ay nagbibigay-daan sa mga customer na i-preview ang mga produkto bago bumili. Ang muling pagdidisenyo ay batay sa malawakang user research at sa feedback ng mga customer, at tumaas ang user engagement pagkatapos ng paglunsad.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Macy’s App Redesign Primary Function: Mobile Shopping Application ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Macy’s App Redesign Primary Function: Mobile Shopping Application ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Macy’s App Redesign Primary Function: Mobile Shopping Application ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Mga Sukat at Packaging: We developed native apps for Android and iOS platforms.
Mga Tag: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Teknolohiya sa Produksyon: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Hamon sa Disenyo: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Pananaliksik: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasyon: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Tagal ng Proyekto: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Daloy ng Operasyon: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Mga Miyembro ng Koponan: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Mga Credit ng Larawan: Images courtesy of Macys.