Wilsons Pagkain ng Aso na Pakete ni Gary Lawson

Ang disenyo na Wilsons Pagkain ng Aso na Pakete ni Gary Lawson ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2020

Wilsons Pagkain ng Aso na Pakete

ni Gary Lawson

Kliyente: Lawson Design

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Wilsons Pagkain ng Aso na Pakete

Ang Wilsons ay isang disenyo ng pakete para sa cold pressed na pagkain ng aso. Ang linya ng produkto ay may tatlong produkto, bawat isa ay inaalok sa 2.5 kg at 10 kg na mga bag. Nakabalot sa bawat bag ang mga ilustrasyon ng tanawin ng British Isles, at bawat produkto ay may sariling pangalan at palette ng kulay. Ang mga bag ay nakalimbag gamit ang CMYK sa pamamagitan ng flexography gamit ang tubig-based na tinta sa ibabaw ng flood coat na puting tinta, at tinapos gamit ang malinaw na proteksiyon na barnis. Ang magagaan na foil bags na may resealable zip closure ay pumapalit sa mabibigat na sako ng papel, na nagpapanatiling sariwa ang pagkain nang mas matagal at tumutulong na mabawasan ang basura.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Wilsons Pagkain ng Aso na Pakete ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Wilsons Pagkain ng Aso na Pakete ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Wilsons Pagkain ng Aso na Pakete ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Wilsons Cold Pressed dog food is a new, high quality product requiring a powerful and unique brand identity. Individually named, with beautiful colour palettes, the inspiring landscape illustrations wrap around the foil-fresh packaging. The overall design scheme's focus is not simply on the dog, but the wellbeing of both the owner and their beloved pet.
Mga Sukat at Packaging: The 3 products are available in 2 sizes 2.5kg and 10kg, dimensions are 192 x 100 x 400mm and 365 x 115 x 710mm.
Mga Tag: pet food, packaging design, pet food packaging designer, graphic designer, brand redesign, pet food branding, Wilsons pet food, cold pressed dog food, vector illustration, vector art, UK
Teknolohiya sa Produksyon: Both the 2.5kg and 10kg bags were printed in CMYK using the flexography printing process. Environmentally responsible water-based inks were used throughout, a flood coating of white ink was applied below the process colours to boost vibrancy. Finally, the foil bags were varnished with a clear sealing coat to protect the surface.
Hamon sa Disenyo: Within an ever-growing and competitive market place, Wilsons needed stand-out packaging to complement its stand-out product range. The client brief was clearly defined, reflect the quality within. Wide-open spaces, the beauty of nature, and the quality of life featured high. Illustrative style and individually named products would work together to convey refinement and modern dietary thinking.
Pananaliksik: Off the mark, we were able to establish the scope and potential of this project through a thoroughly researched and detailed client brief. The aspiration to design a standout brand that captured the essence and breadth of the British Isles was our goal. Through a series of colourful illustrations, the resulting visual brand set itself apart on the shelves of the UK's pet food stores.
Inspirasyon: Influenced by market trends for high-grade ingredients and modern production methods, Wilsons Cold Pressed dog food has achieved superb results. The range necessitated a distinct style that would convey a sense of freedom, healthy living, and quality of life. Lawson Design drew upon the landscapes of the British Isles. From the dramatic highlands of Scotland, the dark mountains of Wales and the lush countryside of England and Ireland. The result is a range of packaging that captivates the essence of nature and tranquility, for pet and owner alike.
Tagal ng Proyekto: The project concepts and research were started in 2018 and developed and completed in 2019 Carlisle, Cumbria, UK
Daloy ng Operasyon: Critical to the rebrand was the replacement of the heavy multi-layered paper sacks that were superseded by lightweight foil fresh bags. With the added benefit of resealable zip closures, the product's life span is extended, helping to eliminate needless waste. The overall effect is a revitalised product, packed with nutritional ingredients, using modern production methods and all delivered in a contemporary design driven by passion and a commitment to quality.
Mga Credit ng Larawan: Image #1: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #2: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #3: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #4: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson
Image #5: Designer Gary Lawson, Illustrator Gary Lawson, Digital Artwork Gary Lawson