Apollee Packaging ng Olive Oil by Antonia Skaraki

Apollee Packaging ng Olive Oil by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2021

Apollee Packaging ng Olive Oil

by Antonia Skaraki

Client: Manoli Canoli

A' Design Award na Ginto Winner in Pakete Category

44,363
Verified Award Winner
Verify Award Status for #94658

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Apollee Packaging ng Olive Oil

Apollee, Premium Olive Oil. Isang produktong nag-aanyaya sa lahat ng mamimili sa isang paglalakbay tungo sa kadakilaan. Inspirado ng mga katawan ng punong olibo at kapangyarihan ng mga taniman ng olibo sa Gresya, ang disenyo na ito ay sumasalamin sa ugnayan sa pagitan ng Inang Kalikasan at kanyang mga anak, habang ang mataas na kalidad ng materyales ay nagbibigay ng natatanging pakiramdam sa paghawak. Ganito nalilikha ang sopistikasyon at pangmatagalang impresyon para sa isang pambihirang karanasan sa kulinarya at branding!

The Recognition

About the A' Design Award na Ginto

Ang Apollee Packaging ng Olive Oil ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Apollee Packaging ng Olive Oil ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Apollee Packaging ng Olive Oil ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimensions & Packaging: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Tags: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Production Technology: Glass & Paper. Environmentally friendly.
Design Challenge: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Research: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019