Logothetis Pambalot ng Pagkain by Antonia Skaraki

Logothetis Pambalot ng Pagkain by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2021

Logothetis Pambalot ng Pagkain

by Antonia Skaraki

Client: Logothetis

A' Design Award na Ginto Winner in Pakete Category

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Colors

The Design

About Logothetis Pambalot ng Pagkain

Ang Inang Kalikasan, ang walang hanggang inspirasyon, ay nagtutulak sa isang pambihirang disenyo para sa tradisyonal na pamamaraan. Ang Logothetis Farm sa Zakynthos, Greece, ay nagpapahayag ng mga halaga at kahalagahan ng maalamat na pamana ng Greece sa dinamikong paraan. Ang karanasang mula sa bukid hanggang sa mesa ay pinagsasama ang mahika ng disenyo, pagkukuwento at pagmamarka. Sa klasiko at malinis na pagkakakilanlan, at masayang twist para sa madla ngayon, ang pambalot ay nagbibigay ng mainit na aura na tumatanggap sa lahat ng mamimili na kunin ito!

The Recognition

About the A' Design Award na Ginto

Ang Logothetis Pambalot ng Pagkain ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Logothetis Pambalot ng Pagkain ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Logothetis Pambalot ng Pagkain ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
Dimensions & Packaging: It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
Tags: Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
Production Technology: Glass jars, paper boxes and metal tins.
Design Challenge: The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
Research: An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
Team Members: Creative Director: Antonia Skaraki
Designers: Andreas Deskas, Evri Makridis, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019