Masstone Disenyo ng Interior ng Fashion Boutique by SpActrum

Masstone Disenyo ng Interior ng Fashion Boutique by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BronseInteryor· 2021

Masstone Disenyo ng Interior ng Fashion Boutique

by SpActrum

Client: SpActrum

A' Design Award na Bronse Winner in Interyor Category

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The Design

About Masstone Disenyo ng Interior ng Fashion Boutique

Ang Masstone ay isang disenyo ng interior ng fashion boutique sa Taiyuan, China. Sumasaklaw ang boutique sa 520 metro kuwadrado sa dalawang palapag at inayos bilang isang panloob na hardin. Isang malaki at banayad na dahilig ang patungo sa pasukan, at may ramp na kumokonekta sa isang itaas na plataporma. Tatlong maikling hagdan ang nagdaragdag ng karagdagang mga daanan. Ang mga ramp, plataporma, at hagdan ay sumusuporta sa mga runway show, fitting, benta, at paggamit para sa paglilibang. Kasama sa mga materyales ang anodized aluminum plates, GRG, terrazzo, at isang istrukturang bakal. Isang awtomatikong dinidiligan na berdeng pader ang nagpapalambot sa heometriya. Ang istrukturang konkreto ay iniwang hayag.

The Recognition

About the A' Design Award na Bronse

Ang Masstone Disenyo ng Interior ng Fashion Boutique ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Masstone Disenyo ng Interior ng Fashion Boutique ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Masstone Disenyo ng Interior ng Fashion Boutique ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Models walk on the runway from the beginning of the ramp to the end; customers wander from the fitting room to the cashier, while waiters taking the coffee step on to the leisure platform. There are numerous separate movements interactively weaving through the space, defining the Masstone Fashion Boutique in Taiyuan, China.
Dimensions & Packaging: The site has a total area of 520 Sq.mt.and is split in two floors
Tags: boutique, fashion, interior design, retail, vertical greening, GRG
Production Technology: anodized aluminum plates, GRG, terrazzo, steel structure, auto-irrigated green wall
Design Challenge: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them, such as artistic, simple European, dark or industrial styles. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. This quality has verified its value after the completion, and the space has now been recognized by many internationally famous fashion designers.
Research: Fashion boutiques have become a growing trend of China’s real economy. Many stereotyped styles are portrayed in them. This project attempted to provide another answer by dissolving the myth of style, confronting and accepting the spatial characteristics and acknowledging the essential needs of human beings. In order to highlight the real, not only is the concrete structure exposed, but also some of the traces of the construction stage are retained. The value of keeping these real features has been acknowledged since its completion, and the space has now been recognized by many internationally famous fashion designers.
Inspiration: The design concept came from a straight fusion of fashion shows and natural stone forms. Inspired by the floating stands around the show stage, which simulate the ups and downs of stacked rocky paths, the basic concept was born: there would be an inner garden, inheriting the modernist tradition, omitting decoration and narrative, and providing a venue for multiple events by using basic architectural features, such as ramps, platforms, and ladders.
Project Duration: The project started in March 2017 and finished in September 2017 in Beijing, and was constructed from July 2017 to January 2018 in Taiyuan.
Operation Flow: The primitive idea of the design was developed into a large and gentle slope towards the entrance. The track from the ramp to the top platform forms a coherent path, while three short stairs were constructed to allow possibilities of more paths.
Team Members: Leader Architect: Yan Pan
Partner: Zhen Li, Yu Zheng
Designer: Sha Luo
Image Credits: image: Zhen Li, Yan Pan