Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail by Uno Chan

Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

GintoInteryor· 2020

Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail

by Uno Chan

Client: TOMO Interior Design Firm

A' Design Award na Ginto Winner in Interyor Category

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The Design

About Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail

Ang Heytea Lab Shenzhen OCT Harbor ay isang disenyo ng interior ng retail para sa flagship store ng isang brand ng tsaa. Ang espasyo ay sumasaklaw sa 1300 metro kwadrado at nahahati sa limang laboratoryo na may kanya-kanyang tema. Ang peripheral lab, ang laboratoryo ng paggawa ng yelo, ang laboratoryo ng panghimagas at ang laboratoryo ng ilustrasyon ay nakalagay sa unang palapag, at ang tea geek lab ay nakalagay sa ikalawang palapag. Isang geometric na hagdanan ang nag-uugnay sa dalawang palapag at bumubuo sa visual na sentro ng interior. Ang mga strip light at light film ay nakabaon sa kisame at sa mga metal grille. Ang mga aluminum foam sheet sa mga gilid na dingding ay nagbibigay ng kontrast sa satin brushed metal.

The Recognition

About the A' Design Award na Ginto

Ang Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Heytea Lab Shenzhen OCT Harbor Disenyo ng Interior ng Retail ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
Dimensions & Packaging: The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
Tags: Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
Production Technology: The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
Design Challenge: The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
Research: Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
Inspiration: Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
Project Duration: The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
Operation Flow: The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
Patents: Copyrights belong to Uno Chan, 2019.
Team Members: Uno Chan
Fei Xiao
Image Credits: Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.