Jiu Ming Tang Pag-iimpake ng Alak by Qi-Jun Wang

Jiu Ming Tang Pag-iimpake ng Alak by Qi-Jun Wang is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Jiu Ming Tang Pag-iimpake ng Alak

by Qi-Jun Wang

Client: Wang Qi-jun

A' Design Award na Pilak Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #96128

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jiu Ming Tang Pag-iimpake ng Alak

Ang Jiu Ming Tang ay isang disenyo ng pang-regalong pag-iimpake para sa Tsinong alak na nakaugnay sa Dragon Boat Festival. Ang panlabas na kahon ay yari sa napapanatiling papel na hindi nakakasira sa kalikasan at hinugis sa pamamagitan ng hot pressing process. Ang pulang tatak ay tumutukoy sa tradisyonal na hangarin ng mga Tsino para sa suwerte. Ang tatak ay pinupunit at ang kahon ay nagbubukas tulad ng isang scroll, na nag-aanyaya ng pakikipag-ugnayan. Ang payak na panlabas na ibabaw ay tumatagis sa makukulay na ilustrasyon ng pista sa loob, na lumilikha ng malakas na epektong biswal. Ang disenyo ay nagdadala ng mga tradisyonal na elemento ng pista sa isang modernong pakete upang suportahan ang pagkakakilanlang kultural.

The Recognition

About the A' Design Award na Pilak

Ang Jiu Ming Tang Pag-iimpake ng Alak ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Jiu Ming Tang Pag-iimpake ng Alak ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Jiu Ming Tang Pag-iimpake ng Alak ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
Dimensions & Packaging: Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
Tags: Bottle type design,Packing design,Earthenware, Knight-errant
Production Technology: The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
Design Challenge: The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
Research: The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
Inspiration: During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
Project Duration: The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
Operation Flow: They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
Team Members: Design Director:Wang Qijun
Design Assistant:Yi Xin, Liu Han