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Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining by XU Studio

Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining by XU Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.


PilakInteryor· 2020

Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining

by XU Studio

Client: XU Studio

A' Design Award na Pilak Winner in Interyor Category

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Verified Award Winner

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The Design

About Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining

Ang Extra Time Cinema ay isang on-demand na sinehan at galerya na matatagpuan sa ikalawang basement floor ng isang shopping mall sa Shanghai. Ang interior ay sumasaklaw sa 800 metro kuwadrado. May isang bar na nakatayo sa gitna ng isang kalahating-bilog na espasyong may radius na 9 metro, kaya't ang lugar ay maaaring magsilbing cafe, lecture salon, entablado para sa mga pagtatanghal ng sayaw, at venue para sa mga paglulunsad ng produkto. Ang panlabas na pader ay nababalot ng nakatiklop na salaming stainless steel, at ang mga repleksyon ay nagbabago habang dumadaan ang mga tao. Ang mga hubog na stainless steel na uka ay may hawak na light strips at plastik na sunlight panels, na nagliliwanag sa asul, berde, at rose red.

The Recognition

About the A' Design Award na Pilak

Ang Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Extra Time Cinema Pangunahing Gamit: Sinehan, Galerya ng Sining ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In addition to the functional format of the on-demand cinema, designers have created an infinitely possible theater for the space. The bar at the entrance is the center of the circle, with a radius of 9 meters, surrounding a semi-circular space, it brings various possibilities for customer operations. In addition to the daily cafe function, this space has hosted movie lecture salons, improvised performances of modern dance, and has been leased by corporate users for product launches.
Dimensions & Packaging
The project covers a total of 800 square meters. The designer deliberately shaped a more exaggerated width and height ratio in the space walkway design, with the way of building wash wall lights, increased the indoor space in the architectural space scale sense.
Tags
Interior, Commercial, Natural, Elegant, Cultural, Cinema, Lighting Art, New Business Forms, Art gallery
Production Technology
At the top of the semi-circular area of the entrance, designers decorated with cheap sunlight panels, made curved stainless steel grooves, arrange the light strips, inserted plastic sunlight panels, and after the lights are turned on, the entire sunlight panel was illuminated, making the entire ambient light from blue to green and rose red.
Design Challenge
The project is located on the B2 floor of the shopping mall, behind a large staircase. The location is very inconspicuous. Designers wanted to open the entire facade, and make a large interactive projection device at the door to attract customers who pass by in the distance, but not passed by the property owners. Therefore, they made a new attempt under limited conditions, and wrapped the exterior facade of the solid wall with a folded stainless steel mirror surface.
Research
In the design process, designers advocated the concept of economy and environmental protection, insisted on using simple and common materials, and made rich and interesting effects through design research. For example, the arc-shaped decorative material suspended in the air, which left a deep impression on customers. Through this experiment and exploration, designers knew that ordinary cheap materials can also create good visual effects and bring interesting experiences to customers.
Inspiration
Nowadays, with the rapid development of network technology, there is less and less person-to-person communication. Although the traditional on-demand cinema feels like a completely private space, designers hope that there will be more communication between people and make the on-demand cinema a new social space. They have added a multifunctional space with a bar as the core. Here, people can sit down for coffee, read a book, buy their favorite videos, hold salon lectures and meet new friends.
Project Duration
The project started in December 2018 in Shanghai and finished in March 2019 in Shanghai.
Operation Flow
The designer used the principle of light projection, so that each cinema number in the form of light projected on the facade and it is the best respect for the space light environment.
Patents
Copyrights belong to XU Studio, 2019.
Team Members
Sabrina Xu
Chilcutt Xu
Ling Ding
C Luo
Jane Jiang
Mango He
Image Credits
Image #1: Photographer Peter Zhang, Cinema Entrance, 2019.
Image #2: Photographer Peter Zhang, Bar, 2019.
Image #3: Photographer Peter Zhang, Sitting Area, 2019.
Image #4: Photographer Peter Zhang, Gallery Entrance, 2019.
Image #5: Photographer Peter Zhang, Corridor, 2019.

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