Zhengyuanpu Travellers Series Pu Er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating

Zhengyuanpu Travellers Series Pu Er Tea Packaging by Luo Xing and Chen Juhua and Fu Yating is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Zhengyuanpu Travellers Series Pu Er Tea Packaging

by Luo Xing and Chen Juhua and Fu Yating

Client: Jinde Design

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #97130

View at A' Design Award Press Release Award Badge

Colors

The Design

About Zhengyuanpu Travellers Series Pu Er Tea Packaging

Ang Zhengyuanpu Travellers Series ay isang disenyo ng dala-dalahang packaging para sa Pu'er tea, isang tradisyonal na inuming Tsino. Karaniwang ibinebenta ang Pu'er tea bilang mga pinipisil na tela na tumitimbang ng 357 grams, na kailangang buksan gamit ang tea pin bago timplahin. Sa halip, ang Travellers Series ay naglalaman ng maliit na bahagi lamang, kaya hindi na kailangan ng anumang kasangkapan at basta na lamang pupunitin ang balot upang buksan. Bawat balot ay sumusukat ng 50 by 85 by 3 millimetres at gawa sa cotton paper. Ginamit ang embossing, debossing, at foil stamping upang hubugin ang larawan ng tsaa at umangkop sa panlasa ng mga inaasahang mamimili. Pinili rin ang mas ligtas na mga materyales at mas simpleng proseso ng produksyon.

The Recognition

About the A' Design Award na Bronse

Ang Zhengyuanpu Travellers Series Pu Er Tea Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Zhengyuanpu Travellers Series Pu Er Tea Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Zhengyuanpu Travellers Series Pu Er Tea Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pu'er tea is one of the most traditional drinks in China and is currently the most popular among the business elite. Pu’er tea, sold molded into flat cakes, 357g per cake, 5g for each brewing of Pu'er tea.Tasting Pu'er tea requires a lot of tools, one of the most important tool is the tea pin, which function is to pry open the teacake.

The project adopts small size packaging, choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Dimensions & Packaging: 50mmX85mmX3mm
Tags: Portable , Pu'er tea packaging, Debossing，Travellers Series
Production Technology: Cotton Paper,Printing Technology -Embossing and Debossing,Foil Stamping
Design Challenge: The process of pressing a recess image using an un-inked block or die on paper or board,Take shape for tea.
Research: The project adopts small size packaging,choose more secure materials and simpler manufacturing process, which is more in line with the aesthetic design of the target consumer .
Inspiration: 1.The demand of target consumers for portability.
2.Pu'er tea needs safer materials and printing technology.
3.Target consumers pursue beautiful packaging
Project Duration: The project finished in Autumn 2019 in Kunming.
Operation Flow: Tear open wrapper.
Team Members: Luo Xing
Chen Juhua
Fu Yating