Project Yellow Ang Disenyo Ng Visual Ip by Yu Chen

Project Yellow Ang Disenyo Ng Visual Ip by Yu Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Computer Graphics, 3D Modeling, Texturing at Rendering Competition Category.

PilakComputer Graphics· 2020

Project Yellow Ang Disenyo Ng Visual Ip

by Yu Chen

Client: Hubei University of Technology

A' Design Award na Pilak Winner in Computer Graphics Category

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Colors

The Design

About Project Yellow Ang Disenyo Ng Visual Ip

Ang Proyekto Dilaw ay isang komprehensibong sining na Proyekto na bumubuo ng visual na konsepto ng Lahat ay Dilaw. Ayon sa pangunahing pangitain, ang mga malalaking panlabas na display ay gagawin sa iba't ibang mga lungsod, at isang serye ng mga kultural at malikhaing derivatives ay gagawin nang sabay. Bilang isang visual na IP, ang Project Yellow ay may nakakahimok na imahe ng visual at masigasig na scheme ng kulay upang mabuo ang isang pinag-isang key na pangitain, na ginagawang hindi malilimutan ng mga tao. Angkop para sa malakihan na online at offline na promosyon, at ang output ng visual derivatives, ito ay isang natatanging proyekto sa disenyo.

The Recognition

About the A' Design Award na Pilak

Ang Project Yellow Ang Disenyo Ng Visual Ip ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Project Yellow Ang Disenyo Ng Visual Ip ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Project Yellow Ang Disenyo Ng Visual Ip ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The first stage of Project Yellow has been used for the visual promotion of Jiangsu TV's variety show OPEN, and it will cooperate with Chinese star Huang Minghao for further public publicity. After that, it will carry out a larger scale visual tour exhibition and brand cooperation, hoping to build a new set of visual IP in China.
Dimensions & Packaging: Cultural and creative products, large outdoor billboards, streaming media visual communication, variety show visual enhancement.
Tags: Yellow, IP, Creative, Visual, Media
Production Technology: Sculpture, 3D model, 3D printing, photography, spot color printing.
Design Challenge: I spent a long time on visual impact, spent a lot of time in the process of 3D modeling and 3D rendering, after constantly adjusting the visual language, 3d elements, and finally completed the project.
Research: Yellow is a fascinating color, and it is visually very dynamic. After careful consideration, I decided to use yellow for the key vision. All kinds of interesting sculptures, 3D models of science fiction, and some fashionable elements are combined to show the theme that everything is yellow.
Inspiration: Project Yellow is a comprehensive art Project that constructs the visual concept of Everything is Yellow. According to the key vision, large outdoor displays will be made in various cities, and a series of cultural and creative derivatives will be produced at the same time.
Project Duration: The project began in September 2019 and was completed in January 2020.
Operation Flow: Project Yellow's strong visual impact is in line with the current mainstream young people's aesthetic perception of trends, and its visual extensibility is very strong. In the future, Project Yellow will cooperate with multiple brands to create more visual art products.
Patents: Yu Chen
Team Members: Yu Chen
Image Credits: Yu Chen