Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set by Salvita Bingelyte

Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2020

Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set

by Salvita Bingelyte

Client: Salvita Design

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set

Ang Holiday Gift Set ay isang disenyo ng pakete para sa koleksyon ng mga nakakaing regalo para sa holiday. Ang set ay naglalaman ng 80 g na chocolate bar, 40 g na pakete ng herbal tea, 200 g na garapon ng natural na pulot, at 140 g na kandilang may amoy ng kanela. Ang mga ilustrasyon ay hango kay Zemyna, ang diyosa ng lupa sa Lituania, na ipinakita rito bilang modernong pigura na nakasuot ng sneakers at headphones. Ang mahabang puting buhok ng diyosa ay nagpapaalala ng niyebe at ng mga pamilyar na larawan ng pista. Ang mahinahong natural na paleta ng kulay ay sumasalamin sa mga sangkap. Ginamit ang offset, flexography, at digital printing.

The Recognition

About the A' Design Award na Pilak

Ang Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Holiday Gift Set Pangunahing Tungkulin: Pakete ng Gift Set ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
Dimensions & Packaging: Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
Tags: Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
Production Technology: Offset, flexography and digital printing.
Design Challenge: It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
Research: Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
Inspiration: Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
Project Duration: Started in July and finished in November, 2019 in Vilnius, Lithuania.
Operation Flow: This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
Image Credits: Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)