Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol by Sun Linlin and Zhou Jingkuan

Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol by Sun Linlin and Zhou Jingkuan is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol

by Sun Linlin and Zhou Jingkuan

Client: Be Er Xiang

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol

Ang Be Er Xiang Twelve Constellations ay isang disenyo ng pagkeke ng buto ng mirasol na nilikha para sa isang bagong brand. Ang lalagyan ay gawa sa tinplate na may panloob na plastic bag, at ang mga graphics ay ginawa gamit ang four-color printing. Bawat pakete ay may sukat na 100 milimetro ang diameter at 150 milimetro ang taas. Pinagsasama ng mga ilustrasyon ang labindalawang konstelasyon (zodiac signs) kasama ang mga motif ng mirasol. Pinili ang temang konstelasyon dahil ito ay isang paksang pamilyar sa mga kabataan. Ang layunin nito ay bigyan ng natatanging hitsura ang bagong brand at maakit ang mga batang mamimili.

The Recognition

About the A' Design Award na Bronse

Ang Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Be Er Xiang Twelve Constellations Pagkeke ng Buto ng Mirasol ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a sunflower seed packaging designed for the newly created brand BE ER XIANG. The illustration of the twelve constellations combined with sunflowers is special and makes the packaging attractive.
Dimensions & Packaging: Diameter: 100mm, height: 150mm
Tags: Twelve constellations, BE ER XIANG, packaging
Production Technology: Tinplate, plastic bag, four-color printing.
Design Challenge: Constellation is a topic often talked about by young people. How to integrate the culture of constellation into the design of packaging illustrations of sunflower seeds requires a clever combination.
Research: A package design that can attract consumers can better promote the sale of goods. Using unique illustrations to represent the twelve constellation elements that young consumers like, it can better make this newly created brand pay attention to and generate consumption for consumers.
Inspiration: In order to attract young consumers to pay attention to this new brand, the theme of packaging design is linked to the twelve constellations that young people like, and unique illustration elements are used to make the packaging look special, which can make young people have a desire to buy.
Project Duration: The project started in May 2019 in Shenzhen and finished in July 2010 in Shenzhen, and was Being sold in Inner Mongolia in January 2020.
Team Members: Creative Director: Zhou Jingkuan
Designer: Sun Linlin
Illustrator: Cai Dali
Image Credits: Sun Linlin and Zhou Jingkuan, 2019