Mixed Reality Primary Function: Holographic na Instalasyon by Aleksandr Volkov

Mixed Reality Primary Function: Holographic na Instalasyon by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Kaganapan at Pagtitipon Competition Category.

PilakKaganapan· 2020

Mixed Reality Primary Function: Holographic na Instalasyon

by Aleksandr Volkov

Client: Economiton

A' Design Award na Pilak Winner in Kaganapan Category

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The Design

About Mixed Reality Primary Function: Holographic na Instalasyon

Ang Mixed Reality ay isang interactive na holographic na instalasyon na likha para sa isang exhibition stand tungkol sa estratehiya sa enerhiya ng lungsod ng Moscow. Ang instalasyon ay nakabatay sa prinsipyong Pepper's Ghost, na pinalawak pa gamit ang mga karagdagang layer. Isang LED backdrop wall, tatlong floor projector at ceiling-mounted na LED lighting ang gumagana kasabay ng holographic foil, mga salamin at tunog. Ang animated na liwanag at anino ay nagbibigay sa mga na-project na bagay ng matinding pakiramdam ng presensya. Ang mga bisita ay pumipili ng isang paksa sa isang touch screen at pinapanood ang mga pigura at graph na lumilitaw at naglalaho sa hangin.

The Recognition

About the A' Design Award na Pilak

Ang Mixed Reality Primary Function: Holographic na Instalasyon ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Mixed Reality Primary Function: Holographic na Instalasyon ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Mixed Reality Primary Function: Holographic na Instalasyon ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.