Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak ni Zeng Li

Ang disenyo na Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak ni Zeng Li ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Pakete.

BronsePakete· 2020

Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak

ni Zeng Li

Kliyente: Shenzhen YUTO packaging technology co.LTD

Nagwagi ng A' Design Award na Bronse sa Kategoryang Pakete

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Ang Disenyo

Tungkol sa Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak

Teksto ng Aklat: Ang Mao Tai Chun ay isang disenyo ng packaging para sa isang alak na Tsino. Ang bote ay gawa sa matte green na seramika, pinalamutian gamit ang high temperature firing print technique, at naglalaman ng 500 milliliters. Ang metal na takip ay sumusunod sa tema ng taon ng daga at hinubog gamit ang hollowing process. Ang panlabas na kahon ay gawa sa beige na espesyal na papel, na naka-print gamit ang spot colours at tinapos gamit ang hot stamping. Ang teksto at mga kultural na motif ay pinananatiling simple at malinaw. Pinagsasama ng disenyo ang motif ng lumilipad na fairy kasama ang simbolo ng daga upang ipakita ang tradisyonal na kulturang Tsino sa mas batang mga mamimili.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mao Tai Chun Pangunahing Tungkulin: Packaging ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Metal lid is according to the year of the rat theme design for the element, use hollow out process, on the bottle and packaging with concise highlighted text structure and cultural elements is given priority to, highlight the charm of Chinese elements, the use of master han meilin zodiac stamp also further enhance the product added value and cultural connotation, combine the lovely mouse Mao Tai Chun wine its own cultural IP, the creation belongs only to Mao Tai Chun Liquor products own unique cultural memory, the more attractive to modern young consumers, can a new generation of young people cognition contributed to the traditional Chinese fashion elements
Mga Sukat at Packaging: The body is made of high temperature yaguang ceramic bottle, with a capacity of 500ml, a height of 24cm, a diameter of 9cm, a height of 285cm, a width of 14cm and a width of 13cm.
Mga Tag: Liquor, packaging design, The mouse、The fairy、Chinese fashion elements
Teknolohiya sa Produksyon: The body of the bottle adopts the high temperature calcination printing technology on the green ceramic bottle, the lid is the metal hollowing technology, and the outer package adopts the beige special paper spot color printing and hot stamping technology.
Hamon sa Disenyo: Whether it is the bottle or the packaging for the master element color grasp, in this case the required technology is not easy to achieve, because it is time-consuming and laborious.But have to admit that displaying graphic design is a better technique than other common designs.However, when it comes to mass production, we need to compromis
Pananaliksik: This is a new liquor products design, its purpose is to better to incorporate MaoTaiChun culture and the Chinese classical culture, maotai flying fairy and the combination of the zodiac rat, to better carry forward China's five thousand years of cultural spirit, make modern consumers can feel the charm of Chinese elements better enjoy the premium Liquor, on the basis of improving cultural identity.
Inspirasyon: Innovative culture of Liquor products, become a trend in today's market, as a kind of profound cultural accumulation and product support Mao Tai Chun Liquor, in order to make a Chinese fashion product, from its own cultural connotation as the breakthrough point, refined maotai culture the fairy as the theme, combined with the concept of the rat year, not only intuitive let the consumer feel the charm of Chinese culture, also can better enhance its brand of IP
Tagal ng Proyekto: The project was launched in shenzhen in December 2019 and completed in shenzhen in January 2020. The design was completed in shenzhen, and the proofing and production were conducted in shenzhen
Daloy ng Operasyon: In graphic design, the concept of color illustration is to convey the concept of "values", which is the same as the product in visual communication and consumer groups, so as to better tell consumers that the innovation, richness and inclusion of the product make the product gender-free and convexity reduce the better opportunity of the produc
Mga Miyembro ng Koponan: Designer：Zeng Li；Art direction：Li Yu Chun、Su Yong、Lei Xiao
；modeling：Yao Qi Qiang