The Mix Land Tindahan ng Streetwear by Yuan Lijun

The Mix Land Tindahan ng Streetwear by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

BronseInteryor· 2020

The Mix Land Tindahan ng Streetwear

by Yuan Lijun

Client: Xianxiang Design

A' Design Award na Bronse Winner in Interyor Category

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Verified Award Winner

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Colors

The Design

About The Mix Land Tindahan ng Streetwear

Ang The Mix Land ay isang tindahan ng streetwear sa Hangzhou, Tsina. Ang konsepto ng disenyo ay nagsisimula mula sa imahe ng isang laboratoryo at inilalapat ang kultura ng kalye sa panloob na pagpapakita. Tatlong dinamikong instalasyong sining, na tinatawag na energy extraction, condensation, at decomposition table, ang pinagsasama ang tunog, paningin, at pagkahipo upang lumikha ng isang interaktibong karanasan. Ang lubhang saturadong neon blue, makukulay na bintana at pinto, at mga digital na screen ang bumubuo sa pangunahing biswal na diin. Ang mga instalasyon ng display ay maaaring muling ayusin sa loob ng bukas na espasyo, kaya't naaangkop ang tindahan sa parehong komersyal at karanasang pangangailangan.

The Recognition

About the A' Design Award na Bronse

Ang The Mix Land Tindahan ng Streetwear ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang The Mix Land Tindahan ng Streetwear ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang The Mix Land Tindahan ng Streetwear ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019