Problue Annual Posters Poster by JBBC Branding Consultancy

Problue Annual Posters Poster by JBBC Branding Consultancy is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Ödülü in Fotoğrafçılık ve Fotoğraf Manipülasyonu Tasarımı Competition Category.

GümüşFotoğrafçılık· 2020

Problue Annual Posters Poster

by JBBC Branding Consultancy

Client: JBBC Branding Consultancy

A' Design Award Gümüş Ödülü Winner in Fotoğrafçılık Category

31,450
Verified Award Winner
Verify Award Status for #101059

View at A' Design Award Press Release Award Badge

Colors

The Design

About Problue Annual Posters Poster

Problue Annual Posters, bir dalış markası için hazırlanmış basılı poster serisidir. Her poster, hem şık şehir kıyafetleri hem de dalış kıyafeti giyen bir modeli gösterir; böylece günlük yaşam ile dalış arasındaki geçiş görünür kılınır. Zarafet için erkek modelde gri mavi, kadın modelde ise kırmızı kullanılmıştır. Kamuflaj desenli paletler, kent yaşamının hareketliliğine gönderme yapar. Hızlı ve durgun, günlük giysi ve dalış kıyafeti, yumuşak ve keskin gibi karşıtlıklar bilinçli olarak kurgulanmıştır. Her posterin ölçüsü 420 x 594 milimetredir.

The Recognition

About the A' Design Award Gümüş Ödülü

Problue Annual Posters Poster, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Problue Annual Posters Poster, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Problue Annual Posters Poster, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was to show people the combination of fashion and diving, and the concept of easy merge of diving life and daily life.
Dimensions & Packaging: W 420mm x H 594mm
Tags: Diving, City Life, Active, Fashion, Transition, Problue, Hero
Production Technology: Clothes in style and diving suit coexisted on the same model and look harmoniously together, but the contrast was where the creativity is. As the brand colors, gray blue was applied to gentlemen for elegance and the red was to the lady for charming. Both showed strongly the mix of sporty and stylish. The camouflage fins emphasize the fact we all live in the urban jungle full of movement. Different creativity happened in the same picture with contrast but vague lines between to make stronger visual experience, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance. The last, scarf in the air with shape of dolphin (part of the brand identity) and the newspaper moved like jellyfish gave the hint in the ocean.
Design Challenge: The main challenge was to keep the perfect ratio of all contrast part, for example, fast and still, daily wear and diving suit, smooth and sharp, hero look and elegance.
Research: JBBC made many interviews with coaches and divers. Design team realized the fact that more divers share the same attitude and care about fashion even under the sea, especially for younger and starter divers.
Inspiration: The inspiration came from the quote of an enthusiastic diver. “I love diving so much. It's part of my life already. The city is the environment where I make a living and under the sea is the place where I feel I live, and there is just an instant between. I am who I am with the same attitude to live actively with style. Fashion means a lot to me even under the sea."
Project Duration: The project started in June 2019 and finished in Nov 2019 in Taiwan.
Operation Flow: Design team was trying to make the mix of city and the ocean and kept the best balance between sporty and fashion, movement and hero look, city and ocean, clothes in style and diving suit.
Patents: Copyrights belong to Jblossom Branding Consultancy Co., Ltd, 2019.
Team Members: Designer: Huiyu Zhuang
Director: Jiunguo Yu
Image Credits: Jblossom Branding Consultancy Co., Ltd