Kt 5g Dış Mekân Heykeli by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Ödülü in Güzel Sanatlar ve Sanat Enstalasyonu Tasarımı Competition Category.

GümüşGüzel Sanat· 2020

Kt 5g Dış Mekân Heykeli

by Tist

Client: Tist

A' Design Award Gümüş Ödülü Winner in Güzel Sanat Category

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Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Dış Mekân Heykeli

KT 5G, Güney Kore'nin Seul kentinin merkezine yerleştirilmiş bir dış mekân heykel grubudur. Heykeller, 5G iletişim hizmetinin temel özellikleri olan yüksek hız, düşük gecikme ve geniş bağlanabilirliği ifade eder. Canlı renkler, desenler ve ok biçimleri bağlanabilirliği, hızı ve veri akışını temsil ederken, dronlar ve otonom sürüş bu teknolojinin bilindik kullanımlarına gönderme yapar. Heykeller, bükülüp kaynaklanan çelik plakalardan üretilmiş ve ardından üretan boya ile yüzey işlemi uygulanmıştır. Daha küçük heykeller aynı zamanda bank işlevi görür; böylece yerleştirme, yoğun bir yürüyüş güzergâhı boyunca sanatsal bir dinlenme alanı oluşturur.

The Recognition

About the A' Design Award Gümüş Ödülü

Kt 5g Dış Mekân Heykeli, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Kt 5g Dış Mekân Heykeli, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Kt 5g Dış Mekân Heykeli, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl