Heaven Gaia Moda Mağazası İç Mekânı by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Heaven Gaia Moda Mağazası İç Mekânı by Zhenhua Luo, Gongpu Zhao and Yanli Zhang is a highly esteemed winner of the very prestigious 2020 A' Design Award Gümüş Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.

Gümüşİç Mekan· 2020

Heaven Gaia Moda Mağazası İç Mekânı

by Zhenhua Luo, Gongpu Zhao and Yanli Zhang

Client: Heaven Gaia

A' Design Award Gümüş Ödülü Winner in İç Mekan Category

45,772
Verified Award Winner
Verify Award Status for #104789

View at A' Design Award Press Release Award Badge

Colors

The Design

About Heaven Gaia Moda Mağazası İç Mekânı

Heaven Gaia, Pekin'in sanat semtinde yer alan lüks bir moda markası için tasarlanmış bir amiral mağaza iç mekânıdır. 800 metrekarelik bir alana yayılan mağaza, ısmarlama elbise dikimi ve kıyafet seçimi hizmetlerine olanak tanır. Lobideki spiral merdiven, mekânın satış modundan gösteri moduna dönüşmesini sağlar; böylece merdivenlerdeki hareket bir podyum gösterisinin parçası hâline gelebilir. Ana temalar olarak ahşap ve su kullanılmıştır. Su, dijital teknolojiyle simüle edilmekte ve şelale, kıyafetler için bir fon oluşturmaktadır. İki vitrin düzenlemesi ise iç mekân ile dış mekânı birbirine bağlar.

The Recognition

About the A' Design Award Gümüş Ödülü

Heaven Gaia Moda Mağazası İç Mekânı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Heaven Gaia Moda Mağazası İç Mekânı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Heaven Gaia Moda Mağazası İç Mekânı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art. Grace and power can be felt when communicated with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. The experience here should be made pleasant.
Dimensions & Packaging: 800 sqm
Tags: shift from sales to show mode, a tribute to the designer Coco Chanel,reminiscent of fashion masters of a past era, "waterfall" serves as a background for the clothing
Production Technology: digital simulation of wave, cast concret, CNC
Design Challenge: I can feel both grace and power when I communicate with Ms Xiur. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. How can this space be made classic? Secondly, the process of bespoke dressmaking and selecting outfits is time consuming. How can this experience be made pleasant?
Research: This is a flagship of Heaven Gaia. Gaia is a luxury fashion brand which has been extremely active worldwide in recent years. Her talent and diligence in fashion, and the daily service she offers to celebrities are reminiscent of fashion masters of a past era. Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can shift from sales mode to show mode. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing.
Inspiration: Going up and down the spiral staircase in the lobby of the store can become part of a catwalk show, it is also a tribute to the designer Coco Chanel. The lobby can thus shift from sales mode to show mode. Two elements, wood and water, are representatives of the East. Water, as a symbol, is simulated here using new digital-technology. The "waterfall" serves as a background for the clothing. Two types of window display are made to create an interaction between the interior and the exterior.
Project Duration: The project started in April 2019 and finished in December 30 2019 in Beijing.
Operation Flow: Heaven Gaia, is a luxury fashion brand founded by Xiong which has been extremely active worldwide in recent years. This store has an area of 800 sqm and is located in the art district in Beijing. Because of Ms Xiur’s unique characteristics and the rapid development of Gaia, the sales space needs to be carefully reflective of her art.
Team Members: Zhenhua Luo, Gongpu Zhao, Yanli Zhang, Qianxuan Niu, Xiuwen Xiao, Changxin Tian, Yongcheng Xia, Liang Zhao and Ming Zhang
Image Credits: Photographer: Simon Wu