Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.
BronzAmbalaj· 2021
Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Bronz Ödülü Winner in Ambalaj Category
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- Verified Award Winner
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The Design
About Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı
Mi Gökyüzü Tapınağı Yapı Seti Ambalajı, bir yapı blokları oyuncağı için tasarlanmış kağıt bir ambalajdır. Dış yüzeyde İyi Hasat Duası Salonu ince çizgi çizimleriyle betimlenmiş, cömert beyaz alan kullanan yerleşim düzeni görselin sakin bir etki bırakmasını sağlamıştır. Yapısı, sergileme ve ambalajlama işlevlerini tek bir kutuda birleştirir. Üst kapak açıldığında, geleneksel Çin ahşap geçme birleşim tekniklerinin tarihini anlatan baskılı bir kapak ortaya çıkar; bu kapağın arka yüzünde tüm parçaların listesi yer alır. Kapağın arkasında blok torbaları katmanlar hâlinde dizilmiştir. İç yapı çıkarılarak saklama kutusu olarak yeniden kullanılabilir.
The Recognition
About the A' Design Award Bronz Ödülü
Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Mi Temple of Heaven Builder Packaging Yapı Blokları Oyuncak Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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