Birds and Coffee Ambalaj by Kristina Pacesaite

Birds and Coffee Ambalaj by Kristina Pacesaite is a highly esteemed winner of the very prestigious 2021 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2021

Birds and Coffee Ambalaj

by Kristina Pacesaite

Client: Kavos gurmanai

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #106477

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Birds and Coffee Ambalaj

Her ürün doğru bir ambalajı hak eder. Tasarımcı, bu ambalajı geliştirerek başarılı bir kahve kavurma şirketinin üstün kaliteli kahveye değer veren ve menşeini önemseyen yeni insanlara ulaşmasına yardımcı oldu. Tasarımcı, ambalajın yeni görünümünü sağlayarak neredeyse her kıtadan gelen el yapımı kahvenin değerini artırmaya çalışıyordu. Her ülkenin kuş illüstrasyonlarını kullanma kararı, ülkelerin zarif doğalarına ve aynı zamanda nihai ürüne verdikleri el yapımı hissine dayanıyordu. Resimlerin kraft kağıdı ve koyu koyu kahverengi rengi de aynı amaca hizmet ediyor.

The Recognition

About the A' Design Award Gümüş Ödülü

Birds and Coffee Ambalaj, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Birds and Coffee Ambalaj, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Birds and Coffee Ambalaj, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Dimensions & Packaging: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Tags: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Production Technology: Digital printing on kraft paper
Design Challenge: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Research: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Inspiration: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Project Duration: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Operation Flow: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Team Members: Kristina Pacesaite