Hang Seng Bank Banka Şubesi İç Mekânı by Marco Choi and Yan Yik Lun is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronz Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.
Bronzİç Mekan· 2021
Hang Seng Bank Banka Şubesi İç Mekânı
Client: IMO design
A' Design Award Bronz Ödülü Winner in İç Mekan Category
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The Design
About Hang Seng Bank Banka Şubesi İç Mekânı
Hang Seng Bank, Hong Kong'da yer alan yeni nesil bir banka şubesi iç mekânıdır. 152 metrekarelik alana sahip şube; konforlu aydınlatması ve sıcak ahşap öğeleriyle açık ve davetkâr bir yerleşim planı sunar. Elektronik sıra numarası sistemi, dijital hizmet barı ve self servis gişe gibi dijital hizmet özellikleri iç mekânla bütünleştirilmiştir. Müşteriler, şubeye gelmeden önce mobil bankacılık uygulaması aracılığıyla gişe hizmetleri için elektronik sıra numarası alabilmektedir. Tasarım, şubedeki bekleme süresini azaltmayı ve bankacılığı daha verimli ve etkileşimli hâle getirmeyi amaçlamaktadır.
The Recognition
About the A' Design Award Bronz Ödülü
Hang Seng Bank Banka Şubesi İç Mekânı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Hang Seng Bank Banka Şubesi İç Mekânı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Hang Seng Bank Banka Şubesi İç Mekânı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new model branch design unveiled an innovative new service concept for its physical outlets at the reopening of its branch in Hong Kong. With an open design and digital service elements, including e-Ticketing for all customers and a digital services bar, the redesigned branch provides a more seamless, efficient and interactive service experience for customers.
- Dimensions & Packaging
- Total area: 152 meter square.
- Tags
- Bank, bank design, e-banking, Branch design, retail design, New Generation banking
- Production Technology
- To minimize their in-branch waiting time and enjoy greater convenience, all new and existing banking customers can obtain an e-ticket for counter services at the new branch via the personal banking mobile app before they arrive. The app will show their ticket number as well as the ticket currently being served.
- Design Challenge
- The new service concept will benefit all customers, but has particular appeal to younger and digitally savvy individuals. The model branch will be implemented at Hang Seng’s other branches in the coming two years, after which digital service elements will be gradually rolled out to other service outlets.
- Research
- Customers looking for assistance with using digital banking services can consult one of the Bank’s Digital Advocates.
- Inspiration
- The renovated new branch has an open and welcoming design, with comfortable lighting and warm wood elements to complement new digitally driven service elements, including e-ticketing, Digital Bar, self-service counter. Customers could enjoy self-servicing experience, and adventure in the bank. Breaking old and existing banking service model and create unexpected brand new banking experience.
- Project Duration
- The project started in Nov 2018 and finished in Aug 2019 in Hong Kong.
- Operation Flow
- This latest development is part of Hang Seng’s ongoing initiatives to meet changing customer expectations in an exciting new era of service possibilities for financial service providers. The new branch concept combines the convenience of digitalisation with the benefits of in-person expertise and personalised advice from Hang Seng’s team of service and wealth management professionals.
- Patents
- Copyrights belong to IMO design limited, 2019.
- Team Members
- Marco Choi
Yan Yik Lun
Natalie Chan
Fung Yeung - Image Credits
- Photographer: IMO design, Bobby Wu
Illustrator: Brainrental-lab
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