Wolkendieb Design Agency tarafından tasarlanan IBIS Bread Culinary Explorers Yeniden Markalama

Wolkendieb Design Agency tarafından tasarlanan IBIS Bread Culinary Explorers Yeniden Markalama, Ambalaj Tasarımı Yarışma Kategorisinde son derece prestijli 2021 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzAmbalaj· 2021

IBIS Bread Culinary Explorers Yeniden Markalama

tasarımcı: Wolkendieb Design Agency

Müşteri: IBIS Backwarenvertriebs GmbH

Ambalaj Kategorisinde A' Design Award Bronz Ödülü Kazananı

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Doğrulanmış Ödül Kazananı

#108487 için Ödül Durumunu Doğrula

Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

IBIS Bread Culinary Explorers Yeniden Markalama Hakkında

30 yılı aşkın bir süredir IBIS Backwaren, Alman pazarına ekmek ve Viennoiseries spesiyaliteleri getiriyor. Wolkendieb, raflarda daha iyi tanınmak için marka kimliğini yeniden başlattı, mevcut portföyü ve yeni ürünleri yeniden tasarladı. Parlak kırmızı renkli bir çerçeve ve tüm ortamlarda iki katına çıkan boyut sayesinde logonun görsel etkisi yenilendi ve güçlendirildi. Görev, fırıncılık ürünlerinin kalitesini ve çok yönlülüğünü yansıtmaktı. Daha iyi bir yapı oluşturmak ve tüketici anlayışını takip etmek için portföy ekmek ve Viennoiseries olmak üzere 2 gruba ayrıldı.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

IBIS Bread Culinary Explorers Yeniden Markalama, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. IBIS Bread Culinary Explorers Yeniden Markalama, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. IBIS Bread Culinary Explorers Yeniden Markalama ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Showcasing recipes for every product demonstrates how easy it is for the consumer to indulge himself home. The bread range gathers iconic specialities such as French baguette, Finnish bread or Italian Ciabatta. Top-viewed photos in the making on a dark slate background show how tasty and modern the brand is. The result is a trendy and premium design with a strong encouragement message for the consumer to try it home.
Boyutlar ve Ambalaj: Printed or labelled films with different sizes according to each product’s characteristics. The back of packagings are always free of design to allow the consumer to see the products correctly and most of the time, there is a window in the front.
Etiketler: packaging, brand image, rebranding, Wolkendieb, mass market, range, Ibis Backwaren, bakery, bread, Germany
Üretim Teknolojisi: All products are packed in either molded film, flow packs or film bags. Some products are labelled, some are directly film printed. The aim was to create a consistent and modern brand image for the bread range under consideration of the different printing methods.
Tasarım Zorluğu: The challenge for the design agency Wolkendieb was to create an eye-catching and modern design that would boost the quality feeling of the products without over-selling them. The new brand image had to incorporate controversial objectives, and had to fit with a pre-defined brand platform.
Araştırma: Together, Wolkendieb and IBIS explored the brand image and brand platform by using focus group discussions with IBIS consumers and non-consumers. Design ideas for rebranding and packaging relaunch, based on these insights, were proposed by Wolkendieb. New brand identity and new packagings were extensively tested with both already-consumers and non-consumers of IBIS. The new brand image was positively received in both target groups.
İlham: IBIS Backwaren brings bread specialities into German market for over 30 years. In order to get to the next level of recognition in shelves, design agency Wolkendieb relifted their brand image. The task was to reflect the quality and versatility of the product range. Therefore, the whole brand portfolio was redesigned, extended and separated in two categories: bread and viennoiseries. By creating different looks according to consumer insights, portfolio was clearer structured and finally got that missing wow-effect.
Proje Süresi: The project started in July 2018 in Aachen, Germany and finished in December 2019. It was exhibited in ISM Cologne trade fair in January 2020.
İşleyiş Akışı: Old IBIS products had a low to inexistant focus on brand image. After Wolkendieb's brand and packaging relaunches, in-shelf recognition from consumers has dramatically increased, therefore boosting the sales. Each product has its own tasty recipe and atmosphere. A white serif script finishes off the homemade touch. Wolkendieb created a new logo which acts as a quality flag on the packaging. Each product family is visualised through icons and on-pack statements, which show the versatility of the new IBIS design.
Ekip Üyeleri: Creative Director: Annika Reuber
Art Director: Chloé Noret
Junior Art Director: Daskia Frohn
Görsel Kredileri: Image #1: IBIS, Bread Culinary Explorers, 2020
Image #2: IBIS, Bread Culinary Explorers, 2020
Image #3: IBIS, Bread Culinary Explorers, 2020
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Image #5: IBIS, Bread Culinary Explorers, 2020