O and O Studio Ltd tarafından tasarlanan Atelier Intimo Flagship Perakende Mağaza

O and O Studio Ltd tarafından tasarlanan Atelier Intimo Flagship Perakende Mağaza, İç Mekan ve Sergi Tasarımı Yarışma Kategorisinde son derece prestijli 2021 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

Gümüşİç Mekan· 2021

Atelier Intimo Flagship Perakende Mağaza

tasarımcı: O and O Studio Ltd

Müşteri: O&O Studio

İç Mekan Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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Tasarım

Atelier Intimo Flagship Perakende Mağaza Hakkında

Dünyamız 2020'de benzeri görülmemiş bir virüs tarafından vuruldu. O and O Studio tarafından tasarlanan Atelier Intimo ilk Amiral Gemisi, Rebirth of the Scorched Earth konseptinden ilham alarak, insanlığa yeni bir umut veren doğanın iyileştirici gücünün entegrasyonunu ima ediyor. Ziyaretçilerin böyle bir zaman ve mekanda hayal kurarak ve hayal kurarak anları geçirmelerine olanak tanıyan dramatik bir alan hazırlanırken, markanın gerçek özelliklerini tam olarak göstermek için bir dizi sanat enstalasyonu da yaratılıyor. Flagship, sıradan bir perakende satış alanı değil, Atelier Intimo'nun performans aşamasıdır.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

Atelier Intimo Flagship Perakende Mağaza, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Atelier Intimo Flagship Perakende Mağaza, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Atelier Intimo Flagship Perakende Mağaza, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: Atelier Intimo Flagship is not a typical retail store but a performing stage for the brand. Right at the entrance to begin with, the custom made shopfront material inspired by the Rebirth of the Scorched Earth concept has given the visitors a hint by this gold platted Khaki stainless steel covering. Integrated with large area of clear glazing, visitors can immediately see through to the inside, sensing the stimulation to step in and experience oneself.
Boyutlar ve Ambalaj: The floor area is a total of approximately 180sqm, with height of 3.5m and 3m for the ground and first floor respectively. In order to maximise the clear height and allow flexibility for future usage, O&O Studio applied a black painted exposed ceiling. This is also important as the visitors can put their focus at the products, the art installations which are also designed by O&O Studio, as well as the side walls retail display.
Etiketler: Rebirth, scorched earth, flagship, retail design, installations, mannequins, lingerie
Üretim Teknolojisi: In addition to the overall interior space, O&O Studio also specifically created a series of four 3D printed installation artwork that aim to elaborate the Client ethos and the flagship concept. These 4 installations make use of different mannequin parts, standing full height, sitting, legs and hands, combining with blossoming flower petals and rotating flying wings.
Tasarım Zorluğu: O&O Studio sees this a fascinating challenge and opportunity creating Atelier Intimo first ever flagship, serving as their springboard for further achievement. The success on how the dramatic and theatrical space has integrated and harmonized with the brand and products also sealed the strong belief of O&O Studio philosophy with the project bringing in a new and distinctive portrait for the Client but also additional design and commercial value to the Client business.
Araştırma: The flagship houses a research project named 15plus1, with the Client invited 15 female customers and 1 female staff to have their breast shapes 3D scanned and 3D printed as half body mannequins that wear products of Atelier Intimo. 16 circular features each holding a semi body mannequin are placed along the wall spanning between ground and first floor. Each of them has the same depth but a rotating layering to subtly distinguish the mannequins while informing a consistent philosophy.
İlham: In 2020, our world was hit by natural disaster such as the Australian Bushfire crisis, and most heavily by the unprecedented Covid 19. Atelier Intimo Flagship, designed by O&O Studio, was inspired by the concept of Rebirth of the Scorched Earth, implying the making use and integration of healing power of nature that could give mankind new hope. O&O Studio also wants to craft a dramatic space that allowed visitors to spend a moment to imagine and fantasize in such time and space.
Proje Süresi: The project started in February 2020 in Shanghai, PRC, and completed in May 2020.
İşleyiş Akışı: The existing stair changed from a L to an U shape configuration. Thus the back of house areas can be effectively grouped at the rear while maximizing retail zones at the front end. This also allows the VIP space on first floor to sit on an elevated platform enjoying the three theatrical windows. This space can be fully opened and used as new product launching events. With the help of a long curtain, the space will turn into a true private VIP space for lingerie trials and private parties.
Ekip Üyeleri: Suzanne Li
Eric Chan
Katt Chung Yap
Görsel Kredileri: Image #1: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #2: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #3: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #4: Photographer Tian Fang Fang, Atelier Intimo Flagship, 2020
Image #5: Photographer Katt Chung Yap, Atelier Intimo Flagship, 2020
Video Credits: Atelier Intimo