Kum-Kum Su Ambalajı by Backbone Branding is a highly esteemed winner of the very prestigious 2021 A' Design Award Altın Ödülü in Ambalaj Tasarımı Competition Category.
AltınAmbalaj· 2021
Kum-Kum Su Ambalajı
Client: Backbone Branding
A' Design Award Altın Ödülü Winner in Ambalaj Category
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The Design
About Kum-Kum Su Ambalajı
Şişenin dört tarafında, ikisi yukarıya, ikisi aşağıya bakacak şekilde simetrik damlacıklar bulunur ve bunlar dinamik olarak suyun biçimini şekillendirir. Etiket ve logoya gelince, Backbone Branding, suyun şeffaflığını ve plastisitesini kendi dinamiğinde gösteren bir etiket ve dolu bir şişe kombinasyonu oluşturdu. Arka etiketin mavi tonu şişeyle uyumlu bir şekilde birleşerek ışığın sıvı içinde kırılması sayesinde şişeyi görünür hale getirirken, şeffaf etiket üzerindeki markanın beyaz logosu mavi renk tonu sayesinde belirginleşiyor. arka etiket.
The Recognition
About the A' Design Award Altın Ödülü
Kum-Kum Su Ambalajı, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Kum-Kum Su Ambalajı, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Kum-Kum Su Ambalajı yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The uniqueness of the project lies in the fact that it is difficult to figure out where the structure of the bottle has started and where it has ended.
The structure, design, selected colors, transparency, label, and logo - all form a solid entity with the water inside.
When rotated the bottle transforms into a drop of water in movement. - Dimensions & Packaging
- Width 65mm x Depth 55mm x Height 320mm
- Tags
- water, transparency, minimalism, structure, packaging, design, dynamics
- Production Technology
- PET bottle
Transparent label - Design Challenge
- Our goal was to showcase the characteristics of water and make them emerge through our design. It needed to be different and stand out from the other brands.
The technology for this new structural design manufacturing is new in Armenia. Initially, the bottle is not cylindrical, its design has a shape similar to a rectangular prism with a droplet-like shape inside it. Whenever we created the design, it faced some difficulties in printing houses and we were compelled to change it 2 times, after which the printing house ordered a new printing machine to be able to get the result according to the design. - Research
- Many experiments have been conducted to make this plastic bottle reflect the characteristics of water and make them emerge through our design. The structure of the bottle has been created per consequence of observation of the water in its dynamic state: its movement has become the structure of our bottle.
The label and logo, are designed in order to help show the transparency and plasticity of the water in its dynamics. - Inspiration
- The inspiration was drawn from the unique attributes of water, from its transparency to minimalism and its appearance as a droplet when it is in a dynamic state.
Therefore, the form of the falling water droplet was incorporated into the design of the bottle, giving the whole structure a dynamic shape. - Project Duration
- The project started in September 2019 in Yerevan, Armenia, and finished in February 2019.
- Operation Flow
- It breaks the all-known stereotypes of the water bottle and gives tribute to the water by being the simulation of the form and transparency of the water.
- Team Members
- Creative Director: Stepan Azaryan
Designer: Mariam Stepanyan
Content Writer: Grace Jerejian
Video Maker: Levon Manukyan
Video Editor: Levmotion - Image Credits
- All photo credits to Backbone Branding
Video Credits: Levon Manukyan, Kum-Kum, 2019
Video Editor: Levmotion
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