Minimo Hediye Kutusu by Rilind Hoxha is a highly esteemed winner of the very prestigious 2026 A' Design Award Bronz Ödülü in Hediyelik Eşya Tasarımı Competition Category.

BronzHediyelik Eşya· 2026

Minimo Hediye Kutusu

by Rilind Hoxha

Client: Why Agency

A' Design Award Bronz Ödülü Winner in Hediyelik Eşya Category

10,149
Verified Award Winner
Verify Award Status for #118886

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Minimo Hediye Kutusu

Minimo, Smaragd 1969 imzalı bir çocuk mücevher koleksiyonu olup, hediye kutusu ve hediye deneyiminin tamamı Why Agency tarafından tasarlanmıştır. Konsept, bir çocuğun ilk değerli hediyesi düşünülerek kurgulanmış ve mücevher alma anını eğlenceli, akılda kalıcı bir deneyime dönüştürmüştür. Kutu, mücevher parçalarının yanı sıra altın koleksiyonundan tasarımların yer aldığı bir çıkartma seti, bir boyama kitabı, renkli kalemler ve ilk kez alışveriş yapanlar için bir Minimo Bebek Pasaportu içerir. Her bir öge, çocukları keşfetmeye, üretmeye ve koleksiyonla mücevherin ötesinde bir bağ kurmaya teşvik eder.

The Recognition

About the A' Design Award Bronz Ödülü

Minimo Hediye Kutusu, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Minimo Hediye Kutusu, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Minimo Hediye Kutusu ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Minimo by Smaragd 1969 is a structured box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Dimensions & Packaging: 164 mm x 164 mm x 42 mm , UV laminated & ecologically colored recycled paper.
Tags: Jewelry, Gifts, Luxury, Packaging, Branding, Marketing, Retail Design, Product Design
Production Technology: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Design Challenge: The hardest part was what the theme of the gift box was gonna be.

In the end, we opted for making the box design to have motifs inspired by the jewelry which is included in the boxes themselves.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Research: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Inspiration: The gift box takes inspiration from vintage children's gift boxes, incorporating a classic dual compartment structure that has the main gift and the complimentary merchandise. The main piece is usually jewelry, and the secondary pieces are usually coloring books and pencils, accompanied by a sticker sheet.
Project Duration: The project was initiated in the beginning of 2025, and an initial prototype was released in limited quantities. The final presented version was produced in the summer of 2025, and released in July of 2025. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Operation Flow: The front part is opened, which contains two compartments, one with a piece of jewelry, and one with special merchandise.
Team Members: Rilind Hoxha - Executive Direction & Production
AnaMarija Mishachkovska - Creative Direction
Image Credits: Semi Alili