4Vita Herbs Bitkisel İçecek Ambalajı by Maria Stylianaki is a highly esteemed winner of the very prestigious 2021 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.
BronzAmbalaj· 2021
4Vita Herbs Bitkisel İçecek Ambalajı
Client: Deep Blue Design
A' Design Award Bronz Ödülü Winner in Ambalaj Category
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- Verified Award Winner
- Verify Award Status for #119262
The Design
About 4Vita Herbs Bitkisel İçecek Ambalajı
4Vita Herbs, içecek hazırlamada kullanılan bir bitki çeşitleri serisi için tasarlanmış bir ambalaj tasarımıdır. Her ambalajın üzerinde bir çizim yer alır ve uyumlu bir renk paleti, bu çizimleri seri için tek bir görsel kimlik altında birleştirir. Canlı tonlar, bitki tarlalarının renklerinden esinlenmiştir ve benzer ürünlerde yaygın olarak kullanılan düşük tonlardan ayrışır. Açıklayıcı metin, ambalajın arka yüzü yerine ön yüzüne yerleştirilmiştir; böylece faydalar ve temel bilgiler hızlıca okunabilir. Ambalaj, ilk açılıştan sonra bitkilerin tazeliğini koruyan kilitli bir fermuara sahip plastik bir doypack'tir.
The Recognition
About the A' Design Award Bronz Ödülü
4Vita Herbs Bitkisel İçecek Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. 4Vita Herbs Bitkisel İçecek Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. 4Vita Herbs Bitkisel İçecek Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The drawings on each package through a harmonious color palette define the visual identity of the series. The text on the front of the package is not just information but also gives a communicative character to the product. The visual identity we created is related to well-being, following a way of life with substance and health.
- Dimensions & Packaging
- The dimension of the packaging is 14x20 mm. It is printed with flexography of 7 colors and also spot lamination.
- Tags
- 4vitaherbs, packagingdesign, branding, packaging, healthybeverage
- Production Technology
- This is a doy pack package of plastic material with a zipper helping the consumer to keep herbs fresh after the first opening.
- Design Challenge
- The most complicated part was to understand the differences and benefits of all herbs.
- Research
- Research on competitors' similar products made us realize that most of them had a natural, low tone coloring. A product full of life should give a feeling of life.
- Inspiration
- A visit to the herb crops of our client is enough to lead you to a sea of colors. Colors combine with light, earth, sky and create the most beautiful canvas. The colors of high contrasts and tones that flood you with a happy mood, generously shared by nature, gave us the inspiration for the design of the packaging. This feeling is so strong from the moment you step into the farm that becomes a need to draw and to make it an image of life.
- Project Duration
- The project started in July of 2020 in Heraklion and finished in December 2020 in Heraklion.
- Operation Flow
- The visual identity of the packaging through colors is strong enough to attract the consumer at first sight. The text that explains all about the product usually is on the backside, now it is on the front. This emphasizes the benefits of the product and gives the consumer the information needs quickly.
- Team Members
- Designer: Maria Stylianaki
Photography: Pantelis Mathioudakis - Image Credits
- Image #1: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #2: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #3: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #4: Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
Image #1: Photographer / Pantelis Matioudakis, Stylianaki Maria / Creative director, 4vita herbs packaging design, 2020.
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