OHO Lentil Chips Cips Ambalajı by Bold Brands

Bronz Ambalaj · 2021

OHO Lentil Chips Cips Ambalajı

by Bold Brands

A' Design Award Bronz Ödülü 2021 in Ambalaj
CLIENT: Bold Brands
Estimated Number of Design Views: 16,082
Verification code 76E1491A2D · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About OHO Lentil Chips Cips Ambalajı

OHO Lentil Chips, mercimek bazlı bir atıştırmalık için tasarlanmış bir ambalaj tasarımıdır. 190 x 250 x 50 mm ölçülerindeki poşet, polipropilen üzerine flekso baskı tekniğiyle üretilmiş ve kâğıt dokusu hissi veren bir vernikle kaplanmıştır. Kraft kâğıdı görünümündeki zemin, atıştırmalık kategorisinde yaygın olarak kullanılan canlı renklerin yerini alarak ürüne doğal bir görünüm kazandırır. İllüstrasyon tabanlı grafik ögeler eğlenceli bir karakter katarken, aromalar yüksek kaliteli fotoğraflarla aktarılır. Bu birleşim, ürünün kolayca tanınmasını sağlar ve onu daha sağlıklı bir atıştırmalık seçeneği olarak sunar.

About the A' Design Award Bronz Ödülü

OHO Lentil Chips Cips Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. OHO Lentil Chips Cips Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. OHO Lentil Chips Cips Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Press Kit

Unique Properties: Main idea of this packaging design is presenting a product as healthier and yet funky alternative to an ordinary snack. Kraft paper background stands out from the crowds of bright and intense colour snack packagings and gives it a touch of natural feel. Illustrated graphic elements gives it more life and connection with a customer and in contrast with that flavouring is communicated through high quality photo images. Combination of these three different design elements makes this product distinguishable, attractive to typical customer of such appetisers and gives it perceptible feel of naturalness.
Dimensions & Packaging: 190 x 250 x 50 mm snacks bag printed on popypropylene.
Tags: Chips packaging, Lentil Chips, Chips Packaging Design, Oho Lentil Chips
Production Technology: Flexograhy with paper touch varnish.
Design Challenge: It is no secret that snacks category is dominated by vibrant intensive colour packagings. Our task was to create packaging that would communicate healthier choice but with the same taste properties, attracting attention not by the colour intensity but with the playful elements and subtle taste indicating illustrations.
Research: Determining the target audience and to make appealing product packaging for that specific audience was of supreme importance. As well as understanding what graphic elements helps consumer to recognize this product as a helthier snacking option at the same time considering what graphic components are easthetically pleasing and provoke a buying decision in the first place.
Inspiration: OHO - Lentil chips, healthier snack alternative introduced to lithuanian market by one of the historic local snacks producers. Its a symbol of more natural and healthy snacking. That gave an aspiration to create smooth pastel colour packaging with craft paper texture elements. It was decided to make it playful and attractive to a younger audiences because it is the main target audience of this particular brand.
Project Duration: This project started in January 2020 February and finished 2020 May.
Operation Flow: Product is packed in standard bag. It was certainly dictated by consumer habits and convenience. As a matter of fact manufacturer was limited by by packing hardware as well. Task was to create graphical impact rather than select unusual packaging medium.
Image Credits: Visuals: Sandra Ramoskaite