Lavazza Elogy Milk Kahve Makinesi by Florian Seidl

Platin Ev Aleti · 2021

Lavazza Elogy Milk Kahve Makinesi

by Florian Seidl

A' Design Award Platin Ödülü 2021 in Ev Aleti
CLIENT: Lavazza
Estimated Number of Design Views: 519,077
Verification code 4800BF54C5 · Verify this award

Visit Site View at A' Design Award Press Release

Colors

About Lavazza Elogy Milk Kahve Makinesi

Entegre süt köpürtücülü bu kahve makinesi, espressodan cappuccino veya latte'ye kadar İtalyan kahve kültürünün eksiksiz bir paketini sunar. Tasarım, İtalyan kafe ve barlarından ilham alıyor ve Lavazza'nın mevcut form dilinin bir evrimi. Yan tarafında üç boyutlu Lavazza logosu bulunan büyük, dikişsiz bir kabuk ile karakterize edilir. Metal vurgular kol, damlama ızgarası ve kullanıcı arayüzü gibi ana temas noktalarını vurguluyor. Lavazza in Black sistemi ayrıca daha kolay geri dönüştürülebilen soyulabilir kahve kapsülleri de sunuyor. Gürültü seviyesini ve enerji tüketimini azaltmak için pek çok çalışma yapıldı.

About the A' Design Award Platin Ödülü

Lavazza Elogy Milk Kahve Makinesi, A' Design Award Platin Ödülü kazananıdır; bu, gerçekten istisnai, zarif ve görkemli tasarımlara verilen son derece prestijli bir tanınırlıktır. Platin kazananlar yaratımın harikalarıdır, entelektüel yaratıcılığın sınırlarına tanıklık eder ve tasarımcılarının eşsiz profesyonelliğini ve dehasını gösterir. Bu tasarımların, bir çağın estetiğini belirleyen, toplumun refahına katkıda bulunan ve sanat, bilim, tasarım ve teknolojinin sınırlarını zorlayan en ünlü eserler olması beklenir. Lavazza Elogy Milk Kahve Makinesi aşkın bir mükemmellik düzeyi sergiler ve yararlı ve değerli özellikleriyle dünyayı kuşkusuz daha iyi bir yer haline getirir. Lavazza Elogy Milk Kahve Makinesi, arzuları tetikleyen, ilham veren, heyecanlandıran, mutlu eden ve büyük bir sevinç uyandıran, A' Design Award Platin Ödülü kazanmış bir eserdir.

Press Kit

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Image Credits: Lavazza