Freeze Dried Kahve Ambalajı by Shanghai Yuanshang Culture Communication Co., Ltd.

Freeze Dried Kahve Ambalajı by Shanghai Yuanshang Culture Communication Co., Ltd. is a highly esteemed winner of the very prestigious 2022 A' Design Award Altın Ödülü in Ambalaj Tasarımı Competition Category.

AltınAmbalaj· 2022

Freeze Dried Kahve Ambalajı

by Shanghai Yuanshang Culture Communication Co., Ltd.

Client: Huzhou Jinnuokang Health Technology Co., Ltd.

A' Design Award Altın Ödülü Winner in Ambalaj Category

34,883
Verified Award Winner
Verify Award Status for #134719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Freeze Dried Kahve Ambalajı

Freeze Dried, genç tüketici pazarı için tasarlanmış bir kahve ambalajıdır. Ambalaj, modern bir görünümü geleneksel Çin kültürünün öğeleriyle bir araya getirir. Görsel konsept altın, ağaç, su, ateş ve toprak olmak üzere beş elemente dayanır ve geleneksel Çin renklerini kullanır. Büyük bir kutu, içinde birkaç küçük kutuyu barındırır; böylece set kolayca saklanabilir ve taşınabilir. Her küçük kutu yeniden kapatılabilir olduğundan kullanılan kahve miktarının kontrol edilmesini sağlar. Dış etiket kuşe kâğıda basılmış olup, küçük kutular polipropilenden üretilmiştir.

The Recognition

About the A' Design Award Altın Ödülü

Freeze Dried Kahve Ambalajı, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. Freeze Dried Kahve Ambalajı, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. Freeze Dried Kahve Ambalajı yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yuanshang Coffee is a new domestic coffee brand created for young consumers with the key features of "ingenuity", "Quality" and "fashion". To echo the brand theme, the packaging is mainly designed based on young and fashion image, incorporating a lot of popular elements of Chinese traditional culture. So its overall look and texture is unique and fashionable.
Dimensions & Packaging: Diameter 95mm
Height 130mm
Tags: Ingenious, Quality, Fashion
Production Technology: [Outer Packaging]
Printed outer label 128g coated paper 4+2 printing+film overlaying +uv
Paper volume, middle layer Kraft paper, inner wall black cardboard
Top 100 screen pvc plastics
[Small Can Packaging]
Technique: injection molding process and printing
Material: polypropylene (PP)
Design Challenge: The biggest challenge of the design was the mastery of the craft in the production process. For the outer packaging, it’s hard to keep the integrity of the top plastic sheet fixing and screen printing. While the difficulty for inner small cans lies in the weight control within 0.3g per bottle, and the temperature and pressure is the solution to the shrinkage of pp material after cooling.
Research: The design team of the work has visited various coffee shops and places where young people gather to study customer preference. The design finds common ground in the interaction between Chinese fashion and western-style coffee, sets up the fashion standard of Chinese brands and shapes the image of domestic Chinese good coffee from taste to image. The packaging caters to the taste and preferences of the young generation.
Inspiration: The packaging is inspired by the concept of "five elements" in Chinese traditional culture, namely "gold, wood, water, fire and earth". It is integrated with Chinese traditional colors. Along with cans of different sizes, the packaging is delicate and eye-catching.
Project Duration: The project started in Shanghai in November 2020 and ended in May 2021.
Operation Flow: The most outstanding advantage of this packaging design is its visual recognition and convenience in carrying and storage. The unique packaging of large and small cans with the traditional colors can easily catch attention, whether it is placed on supermarket shelves or coffee trucks. The secondary sealing of small package is impressive, which is easy to carry and control the dosage. Large cans are for convenient for storage and can also adapt to common home styles.