Ivie China tarafından tasarlanan The Pompadour Parfüm Ambalajı

Ivie China tarafından tasarlanan The Pompadour Parfüm Ambalajı, Ambalaj Tasarımı Yarışma Kategorisinde son derece prestijli 2022 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınAmbalaj· 2022

The Pompadour Parfüm Ambalajı

tasarımcı: Ivie China

Müşteri: Ivie

Ambalaj Kategorisinde A' Design Award Altın Ödülü Kazananı

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Renkler

Tasarım

The Pompadour Parfüm Ambalajı Hakkında

Pompadour, klasik İngiliz berber dükkânından esinlenen bir parfüm ambalaj tasarımıdır. Dış kutuda berber dükkânlarının zeminlerinden alınan damalı bir desen kullanılmış, deri kutu ise berber koltuğuna oturmayı çağrıştıran bir biçimde açılmaktadır. Şişe, dikey yivlere sahip şeffaf camdan silindirik bir formdadır ve şişe açılırken kırmızı, beyaz ve mavi bir helis döner. Serif bir yazı karakteriyle basılmış bir sayfa, ürün bilgilerini eski bir gazete üslubunda sunar. Şişe, yeniden doldurulabilir bir kapsül barındırırken dış ambalaj geri dönüştürülebilir malzemelerden üretilmiştir.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

The Pompadour Parfüm Ambalajı, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. The Pompadour Parfüm Ambalajı, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. The Pompadour Parfüm Ambalajı yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The Box – Have a seat on the barber chair.
Inspired by barbershop checkered floor opening leather box feels like seating on barber chair.

The Bottle – The memory of walking into the barber shop.
Inspired by the classic barber pole the Pompadour comes in a clear glass cylinder featuring vertical grooves and true to an actual barber pole the red and white and blue helix rotates as the bottle is unscrewed open.

The Sheet – Share today topic.
Designed as old style newspaper containing product information and profile. A serif font makes it feel authentic to an actual newspaper.
Boyutlar ve Ambalaj: Outter Box : Width 120mm x Depth 90mm x Height 250mm
Bottle : Width 55mm x Height 185mm
Sheet : Width 75mm x Height 120mm
Etiketler: Ivie, Perfume, Cologne, Packaging Design, Design, Sustainable
Üretim Teknolojisi: Sustainability is at the core of packaging design the glass cylinder bottle comes with a refillable capsule that can easily be removed and replaced and the outer packaging is made of recyclable materials.
Tasarım Zorluğu: The brand owner wanted to launch a fragrance brand that will capture a niche market of professional white collars who only want to have the best for themselves.

Hence, we created a luxurious high end product with a discerning product name (Pompadour) that not only befits these connoisseurs but a product packaging (bottle and outerbox) that delivers a unique brand experience to our consumers.
Araştırma: The product is luxurious and sophisticated with a premium pricing. Hence the core target consumers are the sophisticated male white collars aged 35 and above, and currently based in Tier 1 cities in China. They continuously seek experiences that will help project them as being sophisticated and in the know.

From our research on this segment we found that this group of gentlemen like going to the barbershop to have their hair fixed.

Since the launch of The Pompadour into the market. The brand had received high publicity and attention from social KOLs and category product reviewers.

Multiple high end barbershops have also knocked on the brand owners door to seek collaboration with offers to display and feature the product within their retail store.
İlham: From the late 18th to mid 19th century the barbershop was not just a place for gentlemen to procure a haircut or a shave. It was a space where fraternities were formed. The Pompadour was envisioned to capture that unique experience of going to a classic English barbershop.

The Pompadour is the gentlemans pocket companion. It is a fragrance that reminds him of a time when men were afforded a luxurious den of sorts.
Proje Süresi: The project started in September 2020 in Shanghai, China and Finished in October 2021.
İşleyiş Akışı: Brand Owner: Provided a clear brief to the Agency with specific objectives and target audience that enabled a smooth collaborative process for the team to work efficiently within limited budget. Decision maker and budget controller to ensure that the packaging design met their objectives and aesthetic will appeal to the target audience.

Strategist: Conducted thorough research to understand the market and category to identify key insights that will inspire our designers and copywriter.

Designers and Copywriter: Provided product naming and unique design solutions that fully delivers against brand owner’s brief.

Engineering Team: led decisions on structure and materials. Was able to source for premium quality material that lived up to the product’s high end proposition and our designers vision despite limited budget.

Printer: Achieving these saturated colors and color accuracy on paperboard required extra cooperation between designers and printer.
Patentler: N/A
Ekip Üyeleri: Managing Director : Malcolm Zhu
Group Creative Director : Ryan Kam
Strategy Director : Angela Tao
Creative Director : Cao Jun
Head Of Copy : Benjamin Woo
Designer : Ivie's Design Team
Account Director : Hugh Shen
Business Director : Darren Wong
Studio Director : Lily Wu
Görsel Kredileri: All photo credits to Ivie China