Granovita Granola Ambalajı by Olga Takhtarova

Granovita Granola Ambalajı by Olga Takhtarova is a highly esteemed winner of the very prestigious 2022 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2022

Granovita Granola Ambalajı

by Olga Takhtarova

Client: Sot B&d

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

31,653
Verified Award Winner
Verify Award Status for #139398

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Granovita Granola Ambalajı

Granovita, granola için tasarlanmış bir ambalaj çözümüdür. Tahıl ürünlerinde yaygın olarak kullanılan esnek poşetin yerini bir karton kutu alır ve bu, ürünün raflarda nasıl göründüğü üzerinde daha fazla denetim sağlar. Kartonun pürüzlü yüzeyi, sağlıklı yaşam temasını destekler. Meyve ve tahıl illüstrasyonları her çeşidin tadını anlatır. İkonlar, etkileyici tipografi ve canlı renkler olumlu bir mesaj iletir. Karton kompostlanabilir olduğundan çözüm çevre dostu ve düşük maliyetli kalır. Her kutunun ölçüleri 160 x 120 x 40 milimetredir.

The Recognition

About the A' Design Award Gümüş Ödülü

Granovita Granola Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Granovita Granola Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Granovita Granola Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To have more control over how the packaging "lives" on the shelves, the designer suggested using a cardboard box instead of a flexible doy-pack. The idea behind using the rough surface of the box as the sides of the packaging is to help express "healthy living". The use of delicious images of fruits and grains in the design encourages consumers to buy Granovita granola even more.
Dimensions & Packaging: 1 boxes 160mm x 120mm x 40mm
Tags: Granola, Granola packaging, Fruit Granola, Ukraine
Production Technology: Two important trends in grain packaging: flexible packaging and environmentally friendly materials. This is why cardboard, which can be composted, was used. An environmentally friendly packaging solution that still keeps costs down.
Design Challenge: The main goal was to create a package design that would express appetite, naturalness, and healthiness. It was necessary to emphasize that this is a product of an active person, attentive to his health.
Research: The illustrations on the packaging not only describe the taste of each product, but also represent a happy and healthy lifestyle. Icons and expressive inscriptions, bring the product to life. The bright colors convey a positive message.
Inspiration: Over the past few years, the general trend towards a healthy lifestyle has been changing in the Ukrainian market. Gradually, unhealthy snacks on store shelves are being replaced by healthy analogues. Among them is granola. Granovita is a young Ukrainian brand founded in 2016. The brand positions itself as a product for breakfast and energy during the day. The company's mission is to promote healthy and balanced nutrition. At the moment the line is represented by Aktiv, Fitness, Unior, Tropic.
Project Duration: This project started in January 2021 and finished in 2021 July in Dnipro. Ukraine
Operation Flow: By combining granola packaging with modern design, the designer has created an image that invites customers to rediscover breakfast. The new granola brand wants to bring change to the cereal market. Granola packaging should reflect the brand message. It should also connect with customers and stimulate sales.