Fourdigit Vietnam Co., Ltd. tarafından tasarlanan Tokyu Garden City Görsel Kimlik, İnternet Sitesi

Fourdigit Vietnam Co., Ltd. tarafından tasarlanan Tokyu Garden City Görsel Kimlik, İnternet Sitesi, Web Sitesi ve Web Tasarımı Yarışma Kategorisinde son derece prestijli 2022 A' Design Award Gümüş Ödülü ödülünün saygın bir kazananıdır.

GümüşWeb· 2022

Tokyu Garden City Görsel Kimlik, İnternet Sitesi

tasarımcı: Fourdigit Vietnam Co., Ltd.

Müşteri: Becamex Tokyu Co., Ltd

Web Kategorisinde A' Design Award Gümüş Ödülü Kazananı

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#140456 için Ödül Durumunu Doğrula

Siteyi Ziyaret Et A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Tokyu Garden City Görsel Kimlik, İnternet Sitesi Hakkında

Tokyu Garden City, Vietnam'ın Binh Duong New City bölgesinde yer alan bir kentsel gelişim projesi için tasarlanan görsel kimlik ve internet sitesidir. Tasarım, şehrin "Always New" (Her Zaman Yeni) temasından yola çıkmaktadır. İnce çizgiler yeniliği, kalın çizgiler ise büyümeyi ifade ederek Japon ve Vietnam tasarım anlayışlarını birbirine bağlar. İnternet sitesi, şehir hakkındaki temel bilgileri ve makaleleri Vietnamca, İngilizce ve Japonca olarak sunar. Site, React ve başsız (headless) bir içerik yönetim sistemiyle geliştirildiğinden güncellemeler son derece basit kalır. Animasyonlar ve sabit menüler, kullanıcılara hangi sayfada olurlarsa olsunlar yol gösterir.

Tanınırlık

A' Design Award Gümüş Ödülü Hakkında

Tokyu Garden City Görsel Kimlik, İnternet Sitesi, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Tokyu Garden City Görsel Kimlik, İnternet Sitesi, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Tokyu Garden City Görsel Kimlik, İnternet Sitesi, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: We designed the visual identity and website for Tokyu Garden City, an urban development project in Binh Duong New City, Vietnam. The concept was Always New. The website provides not only basic information but also a variety of articles that convey the attraction of the city. We designed the website as a place to create awareness and understanding of the city, to build relationships between residents and developers, and to spread the word from the residents to the world.
Boyutlar ve Ambalaj: The content pages such as News & Topics and Discover have Vietnamese, English, and Japanese versions, and there was concern that updates would become complicated. Therefore, it was developed using Headless CMS so that the webmaster can transmit information smoothly. By separating the front-end and back-end development and handling the access load separately, a beautiful design and ease of updating were achieved at the same time.
Etiketler: Minimal, Simple, Exciting, Rich, Bright, Fresh, Growth
Üretim Teknolojisi: We implemented animation direction and interaction for a fun, exciting, and novel design using the fast and lightweight G S A P (GreenSock Animation Platform).
The website was built component-based using React, with only relevant components being updated and rendered efficiently. The website was built with methods to achieve a stress-free and comfortable process when accessed by the user.
Tasarım Zorluğu: In the process of identifying and scrutinizing what is truly necessary in today's society, where so much information is available and diverse ways of working and living are accepted, we have come to believe that remaining the city whose attraction is not fade away even decades after is the value of a "constantly new and growing" city.
The two types of elements, thin lines (newness) and thick lines (growth), are intended to remain a symbol of urban design that bridges Japan and Vietnam.
Araştırma: We ascertained the actual situation through a quantitative survey cooperating with the local government in the development of the Binh Duong New City over 10 years. We conducted interviews to grasp the vision of the management in business aspects, depth interviews with real estate sales agents to grasp the representative personas of residents, field observation to grasp the specific personas to understand their situation and how their behavior changes over time and location.
İlham: Most important was the city's theme, Always New. We sought ways to express in the V I and website that this city is a place where things are always changing and new things are being born. The client is a joint venture between Japan and Vietnam, and while respecting the Vietnamese culture, they are developing this city by incorporating the best of Japan. How to convey the fusion was also important. Research such as field observation and interviews was a key factor when considering the design.
Proje Süresi: The project started in December 2020 with the concept and visual identity study. The website development project began in May 2021 and the website went live in March 2022.
İşleyiş Akışı: To grab the user's attention at the first view, we created a vivid flow of text and images at the beginning of the page. We designed interactions from both functional and emotional perspectives in order to prevent user misoperation, convey information in an impressive manner, and create a comfortable operation. The overall menu and links to language switching and the Facts page are fixedly placed so that one-click from any page takes users to where they want without stress.
Ekip Üyeleri: - FOURDIGIT Inc.
Yasuhiro Nishimura
Taishi Yokoyama
Katsuya Ichikawa
Anh Ngo
Tien Nguyen
Takanori Hiraoka
Sou Watanabe
Wakana Murayama
Mizuki Maeda
Pham Vuong Uy
Naoya Kasai
Nguyen Cao Phung
Le Kim Quy
Vu Huy Hoang
Nguyen Hoang Son
Le Minh Tuan

- Partner
Luong Cong Anh Duc
Pham Xuan Phuoc
Sketch Co., Ltd
Noriaki Sugita (GRAFICA)
Luu Bich Dung