Shebude White Likör Ambalajı by Wu Yao is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2023

Shebude White Likör Ambalajı

by Wu Yao

Client: Shede Spirits Co. Ltd.

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #141188

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Colors

The Design

About Shebude White Likör Ambalajı

Tasarımcılar, dış ambalajın ana unsuru olarak Savaşan Devletler Dönemi'ne ait yeşim desenini kullandı. Şişenin şekli en klasik silindirik şekli benimser. Şarap şişesinin üst yarısı sade ve şeffaf, alt yarısı çizgili camdan, alt kısmı ise Çin dağları ve nehirleri şeklinde altından yapılmıştır. Gümüş dış kutuya Çin klasik desenleri basılmıştır. Kesim tekniği zarif ve güçlüdür, stil ise taze ve sınırsızdır.

The Recognition

About the A' Design Award Gümüş Ödülü

Shebude White Likör Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Shebude White Likör Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Shebude White Likör Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Dimensions & Packaging: 20cm x 10cm x 30cm
Tags: wine ，packaging，gift
Production Technology: Glass bronzing
Design Challenge: The most wonderful part is at the bottom of the bottle which we may ignore easily On the bottom there is golden Chinese landscape The mountains in China are undulating and continuous like extensive and profound culture with a long history in China The bottle of Shebude liquor is covered with the patterns with the richest cultural deposits just like it is covered with snow
Research: As a super high-end product of Shede liquor we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained In just 500 years countless jade treasures were left for the history The patterns on jade wares are unique bringing us a lot of creative inspirations
Inspiration: we are diligent in this design and use the jade patterns in the Warring States Period as the main element of the outer package The jade wares in this period have not only a large number and good quality but also a lot of innovative and beautiful shapes The lines were used more skillfully and the aesthetic content of the patterns increased sharply The cutting technique is elegant and powerful and the style is fresh and unrestrained
Project Duration: The project starts in Beijing in September 2021 It ends in Beijing in November 2021
Operation Flow: The shape of the bottle body is cylindrical which is the most classic decent and steady The upper part and the lower part of the bottle are different The upper part is made of pure and transparent glass and the lower part is glass with ribbon pattern The strong-flavor Chinese spirit is clearer when it flows into the transparent glass bottle The bottle cap is also printed with golden cloud pattern which just proves the golden age of a bottle of good liquor
Team Members: Original designer: Wu Yao
Graphic designer: Zheng Ziyang
Graphic designer: Shi Huafeng
3D designer: Liao Hao