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Pet Pet Marka Ürünleri by Antonia Skaraki

Pet Pet Marka Ürünleri by Antonia Skaraki is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.


GümüşAmbalaj· 2023

Pet Pet Marka Ürünleri

by Antonia Skaraki

Client: Pet Pet

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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The Design

About Pet Pet Marka Ürünleri

Her insan ve her evcil hayvan, kendi kimliğine, kendine özgü unsurlarına ve özelliklerine sahiptir. Her evcil hayvanın kendi kişiliği, karakteri, duyguları ve ihtiyaçları vardır. Hoş bir pop havası, temiz çizgiler, şekiller, tasarımlar ve infografiklerle, tasarım sevgi dolu bir ilişkinin izini oluşturdu. Duygular, tasarımı bir anın ifadesini ölümsüzleştirmeye ve onun izini, kimliğini yaratmaya yönlendirdi. Tasarım pop art açısından hareket eder, çünkü sadelik de onun imzasıdır.

The Recognition

About the A' Design Award Gümüş Ödülü

Pet Pet Marka Ürünleri, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Pet Pet Marka Ürünleri, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Pet Pet Marka Ürünleri, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
With a pleasant pop mood, clean lines, shapes, designs, and infographics, the design team made the imprint of a relationship full of love. Emotions led them to immobilize the expression of a moment and create its imprint, its identity. The design moves in terms of pop art, because simplicity was also the design signature.
Dimensions & Packaging
Plastic doypack Width 140mm x depth 60mm x Height 210mm
Tags
Rebranding, packaging design, packaging, pets
Production Technology
The materials use for the packaging are plastic doypacks.
Design Challenge
The hardest part of our creative procedure was to find a way to print with the least colors possible for any given product code and achive a variety of products with distinct differences between them.
Research
For this project there was no research.
Inspiration
The design team heard melodies everywhere, but the melody they loved more than any other, was the bark of a dog. It accompanied the team, entertained them, gave them so much joy. The sound of a dear friend. So powerful and with so much love, that they wanted to give him his own note, his own signature, his identity!
Project Duration
The project started in September 2021 in Athens and finished in December 2021 in Athens, and was for sale in pet stores and super markets in February 2022.
Operation Flow
After the brands packaging redesign the new packages had a better optical impact to the clients.
Team Members
Creative Director - Antonia Skaraki
Art Director - Valia Alousi
Image Credits
Image #1: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #2: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #3: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #4: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)
Image #5: Photographer Andreas Deskas / Valia Alousi / Valia Alousi (Art Director)

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