Onedor Co. Ltd. tarafından tasarlanan Hair For Hope Cancer Care Initiative Tanıtım

Onedor Co. Ltd. tarafından tasarlanan Hair For Hope Cancer Care Initiative Tanıtım, Sosyal Tasarım Yarışma Kategorisinde son derece prestijli 2023 A' Design Award Bronz Ödülü ödülünün saygın bir kazananıdır.

BronzSosyal· 2023

Hair For Hope Cancer Care Initiative Tanıtım

tasarımcı: Onedor Co. Ltd.

Müşteri: Onedor Co. Ltd.

Sosyal Kategorisinde A' Design Award Bronz Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

Hair For Hope Cancer Care Initiative Tanıtım Hakkında

Hair for Hope, Kanser Bakımı Umut Vakfı tarafından kanser hastaları için başlatılan bir saç bağışı hayır etkinliğidir. Bu etkinlik, genç yetişkinlere kamu yararı konusunda eğitim vermede oldukça etkilidir. Ekip, katılımcılarla iletişimi ve deneyimi güçlendirmek için hizmeti ve kimliği tasarlamıştır. Gelecekte bu girişim ve kimlik, kanser hastalarının deneyimlerini paylaşmaları ve genç neslin harekete geçerek toplum yararına etki dalgaları yaratması için bir harekete geçirme çağrısının sembolü haline gelecektir. Birinin umudu olabilirsiniz.

Tanınırlık

A' Design Award Bronz Ödülü Hakkında

Hair For Hope Cancer Care Initiative Tanıtım, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Hair For Hope Cancer Care Initiative Tanıtım, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Hair For Hope Cancer Care Initiative Tanıtım ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: The symbol builds on two essences of the event, helping the needy by donating your hair and the joy of cancer survivors to live confidently. The design conveys simplicity but clarity to the event's spirit.

Future management and implementation of the identity have also been taken into consideration. Therefore, it is also with the simplicity of design and a well-organized system that the foundation, without in-house design capability, will be able to adapt and apply this identity autonomously and consistently.
Boyutlar ve Ambalaj: The color choice of this design reminds the participants of the essential requirement that their hair should remain natural, not dyed or in any other way treated.

In addition, a two-color palette makes the symbol easy to recognize in different environments and is also managed by the team. It minimizes the complexity in production, K100 and a single Pantone swatch make color correction simple and consistent across collaterals.
Etiketler: Social design, Service Design, Branding, Brand Strategy, Brand Purpose, Facilitation
Üretim Teknolojisi: The construct of the symbol is called "Halo of Hope," which is two half circles united. It symbolizes the commitment of the foundation towards cancer survivors, translated into a rainbow, a sign of promise; and the smile of the individuals receiving care services as they can live confidently again. The halo keeps the design in a balanced geometric space, raising the design's sense of trustworthiness and community.
Tasarım Zorluğu: In terms of brand strategy and design, it is to get the consensus of the management team, some of which are cancer survivors, some of which are of medical background, and each had a different view on how the brand and the initiative should be presented and carried on in the future. However, through a successful workshop, the team was able to re-focus and collectively (re)created HOPE foundation's brand purpose, which will be the North Star to all decision making on all matters.
Araştırma: The project leverages qualitative methods such as IDIs with key stakeholders to get their first hand experience and expectations for the project. Design-thinking techniques are also introduced in the form of co-create workshop to attain consensus across top management team on brand strategy as well as action steps.

The team is continuously elevating the event, and exploring ways to invite the broader public to get involved. The objective is to identify pivotal points to help those who are not able to participate directly and ensure their contribution are recognized.
İlham: Hair for Hope is a hair donation charity event initiated by "HOPE Foundation for Cancer Care" for cancer survivors. It is most influential in educating young adults in doing public good and needs an equally distinctive identity to convey its purpose.

The identity will become a symbol of call-to-action for cancer survivors to share their experiences and the younger generation to act, and make ripples of impact for society's benefit.
Proje Süresi: The project started in March, 2022 and concluded in July 2022. The initiation/event is in preparation phase and will take place in July this year and our collaboration will continue to introduce other initiatives for the foundation.
İşleyiş Akışı: This initiative is consisted of branding processes, with a mix of qualitative methods including IDIs, workshop facilitation, design-thinking and agile management to effectively bring consensus across top management.
Patentler: N/A
Ekip Üyeleri: HOPE Foundation for Cancer Care:
Elaine Su, CEO
Jeremiah Lin, Director of PR

ONEDOR Co. Ltd.:
Tenniel Liu, Founder and Director
Tina Wu, Co-Founder and Brand Strategist
Görsel Kredileri: Image #1: Creator Tenniel Liu, Hair for Hope Logo ,2022.
Image #2: Creator Tenniel Liu, Hair for Hope Outdoor ,2022.
Image #3: Creator Tenniel Liu, Flag of Hope ,2022.
Image #4: Creator Tenniel Liu, I am Hope Pins ,2022.
Image #5: Creator Tenniel Liu, I am Hope Hoodies ,2022.