Haocailou Restoran İç Mekan Tasarımı by Sig Studio is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Ödülü in İç Mekan ve Sergi Tasarımı Competition Category.
Gümüşİç Mekan· 2023
Haocailou Restoran İç Mekan Tasarımı
by Sig Studio
A' Design Award Gümüş Ödülü Winner in İç Mekan Category
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- Verified Award Winner
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The Design
About Haocailou Restoran İç Mekan Tasarımı
Haocailou, Shunde kültürünü yansıtan bir restoran iç mekan tasarımıdır. Shunde kültüründe Haocai; şans, şenlik ve zengin renk anlamına gelir. Proje, canlı bir atmosfer yaratmak için çok sayıda fener, geleneksel renkler ve katmanlı malzemeler kullanır. İyi şansın simgesi olan ve Shunde'nin yerel lakabı sayılan anka kuşu, tasarımın ana temasını oluşturur. Korkulukları taşıyıcı kiriş işlevi gören sarı merdivenler, üzerinde aynı zamanda şarap saklayan çift katmanlı bir anka teknesi bulunan bara ulaşır. Üçüncü kattaki özel odalar ise geleneksel balık fenerlerini çağrıştırır.
The Recognition
About the A' Design Award Gümüş Ödülü
Haocailou Restoran İç Mekan Tasarımı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Haocailou Restoran İç Mekan Tasarımı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Haocailou Restoran İç Mekan Tasarımı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- How to highlight Shunde culture and attract young people is the difficulty.
In Shunde culture, Haocai means good luck, a sense of festival, rich and beautiful color or colorful fabrics. Therefore, the project applied a large number of lanterns, traditional colors and multi-layer materials to form the lively atmosphere and present Shunde culture.
Phoenix meaning auspicious and is also a nickname for Shunde, so we took phoenix as theme to echo Haocai to express happiness. - Dimensions & Packaging
- The project area is 542sqm.
- Tags
- Restaurant, Bar, Shunde culture, Cantonese cuisine，Innovative design
- Production Technology
- Desktop research and on-site market research about Cantonese cuisine and Shunde cuisine.
On-site visit to learn about Shunde culture. - Design Challenge
- How to make the project highlight the cultural characteristics of Shunde, distinguish it from the daily Cantonese culture and attract the attention of young people, is the difficulty of our design.
The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Research
- Type of Research: Internet research, offline market research
Research Objectives: Cantonese and Shunde cuisine, Shunde culture as well.
Methodology：Design innovation, brainstorming, workshop
Data collection and research tools: Wechat, reports pool, DIAN PING
Paticipants: Ray Lee, Jiani Feng, Feng Yu
Insights:
After market research, we found that the public's image about Shunde cuisine is vague, and it is often confused with Cantonese cuisine. Cantonese dishes and restaurant designs are quite traditional, and there is no obvious difference between brands. Therefore, family customers or the elderly are the most important customer group. And more innovative, more refined Shunde cuisine can fill this gap.
The project is located in Fengshengli, Shanghai, which is a Shanghai-style cultural district and also a fashion destination for young hipsters from day to night.
The location of Fengshengli and the consumer group determine that this is a very innovative restaurant for fashionable people. Customers here would like view a tradional culture been presented in a modern way. - Inspiration
- A visit to local folk museum of Shunde and inheritors of intangible cultural heritage, which helped to explore how to make modern works with traditional handicrafts.
We adopted images of traditional culture and intangible cultural heritage in a modern way, e.g., the traditional daliang fish lanterns, Shunde phoenix Crown, phoenix boat, bridal Sedan chair, Guan Gong Lion, Gambiered Canton Gauze to highlight Shunde culture.
Innovations on construction technology, dining experience and floor plan as well. - Project Duration
- The project located in Fengshengli SH started in July 2021 and finished in December 2021.
- Operation Flow
- Stairs：The handrails are used as beams to support the overall weight. The yellow-stained stairs are magnificent and concise, like a dragon hovering up.
Bar of second floor: The traditional Shunde cuisine is changed to dining at the bar. The top of bar is based on a double-layer phoenix boat, which has the function of a wine rack. Going up, the corners of the eaves of the building are built with acrylic imitated glazed bricks, and the glass inlaid in the ceiling is reflected layer by layer, giving it a surreal touch.
The third floor is for private rooms, and the intention is derived from Shunde fish lanterns. The scattered dot layout also solves the problem of insufficient number of private rooms. - Patents
- Copyrights belong to SIG Studio,2021.
- Team Members
- Creative director: Ray Lee
Interior design: Jiani Feng, Yiming Huang
Graphic/ illustration design: Shushu, Jieyu Deng
Rendering: Yinhui Gu
Project management：Jiani Feng - Image Credits
- Image #1-#5: Photographer Yinhui Gu, Haocailou, 2021
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