Qinshihuang Cpa Bira Ambalajı by China Resources Snow Breweries Ltd.

Qinshihuang Cpa Bira Ambalajı by China Resources Snow Breweries Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.

BronzAmbalaj· 2023

Qinshihuang Cpa Bira Ambalajı

by China Resources Snow Breweries Ltd.

Client: China Resources Snow Breweries

A' Design Award Bronz Ödülü Winner in Ambalaj Category

16,255

Verified Award Winner

Verify Award Status for #144566

View at A' Design Award Press Release Award Badge

Colors

The Design

About Qinshihuang Cpa Bira Ambalajı

Qinshihuang CPA, China Pale Ale kategorisindeki bir zanaat birası için tasarlanmış bir ambalaj tasarımıdır. Şişe formu ve şişe boynu, Qin hanedanının tipik öğelerini kullanır; biçim, Qin ve Han dönemlerine ait bulut desenli bir yeşim kadehi çağrıştırır. Şişe boynunu saran bir bayrak, ürünü China Pale Ale stilinin öncüsü olarak işaretler. Merkezde yer alan ve Qin hanedanının birleştirilmiş yazı tipi olan mühür yazısı karakteri, tasarıma geleneksel ve klasik bir görünüm kazandırır. Tasarım, 315 ml'lik cam şişe ve 550 ml'lik alüminyum kutu olarak üretilmiştir.

The Recognition

About the A' Design Award Bronz Ödülü

Qinshihuang Cpa Bira Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Qinshihuang Cpa Bira Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Qinshihuang Cpa Bira Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design aims to interpret the pale ale full of Chinese characteristics. To highlight its cultural characteristics, the bottle shape and bottle neck are designed with typical elements in Qin dynasty. The flag round the bottle neck indicates that it pioneers the China Pale Ale category in the industry. The central seal character as the unified font in Qin dynasty leads to a traditional, classical style. Qinshihuang Cpa guides the industry towards the new trend of China pale ale.
Dimensions & Packaging: 315 ml bottle: 200 x 62 mm
550 ml can: 159.5 x 66 mm
Tags: CPA, Chinese traditional culture, packaging of beer, craft beer, elements of Qin Dynasty
Production Technology: aluminium can, glass bottle
Design Challenge: The challenge faced by us is that how to highlight the distinctiveness and superiority of the product through the packaging design. To achieve that, we integrate multiple elements of Qin Dynasty into a bottle of the modern style under the reinterpretation of Qinshihuang, thereby enabling users to experience the flavor and culture of China.
Research: IPA features top fermentation, highalcoholconcentration and strongsmellofhops, most of which adopts malt, hops and yeast from Britain as materials. Considering that, this CPA is brewed with basic materials full of Chinese characteristics, namely those Chinese crops widely planted in Qin Dynasty, so as to create a brand-new China Pale Ale style.
Inspiration: Ipa, namely India Pale Ale, is the most popular category of craft beer globally. Based on that, the design team conceived the concept of Cpa and designed this product, to provide craft beer lovers with a new option. As a pioneer in China Pale Ale, this craft beer is named after Qinshihuang, which aims to highlight its innovation in craft beer and to give a strong sense of cultural identity and confidence.
Project Duration: This product was designed and developed in February, 2020, in Beijing, and will be launched in January, 2023, in China.
Operation Flow: The bottle of Qinshihuang CPA shapes like jade goblet with cloud design in Qin and Han Dynasty, suggesting the product positioning and realizing a striking visual effect. Open the bottle cap to drink.
Team Members: Dong Yan
Weixi Zhou
Yan Yang
Jialiang Mao