Zhong Yuan No. 1 Çay Ambalajı by Tiger Pan

Zhong Yuan No. 1 Çay Ambalajı by Tiger Pan is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2023

Zhong Yuan No. 1 Çay Ambalajı

by Tiger Pan

Client: Xinyang Wenxin Tea Co., Ltd

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #145467

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Colors

The Design

About Zhong Yuan No. 1 Çay Ambalajı

Zhong Yuan No. 1, teraslı tarlalarda yetiştirilen geleneksel bir Çin çayı olan Maojian çayı için tasarlanmış bir ambalajdır. Çayın aroması hafif ve yumuşak olduğundan, ambalaj da sade ve zarif bir anlayışla tasarlanmıştır. Çay kutusu, kabartma ve yaldız baskı uygulanmış teneke levhadan üretilmiş; mat ve vernikli yüzey işlemleri bir arada kullanılmıştır. Kutunun şapkayı andıran kapaklı formu, başında şapkasıyla çay toplayan bir işçiyi çağrıştırır. Dış kutu özel üretim kâğıttan yapılmış olup, eski çay çiftçisi evlerinin pencere kasalarından esinlenen biçimlendirilmiş bir bant ile kapatılmaktadır. Bandı gerçek çay yaprakları süslemektedir.

The Recognition

About the A' Design Award Gümüş Ödülü

Zhong Yuan No. 1 Çay Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Zhong Yuan No. 1 Çay Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Zhong Yuan No. 1 Çay Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Chinese traditional aesthetic of shaping a tea can. The bottle is shaped into an abstraction of capped tea-picker in a geometric way. All leaves are picked and cooked by their hands so the tea comes with their body's warmth or temperature. The outer box is locked by a shaped original mountain, telling consumers that tea is the best and of purity.
Dimensions & Packaging: Jar size: 83mm x 123mm
Box size: 300mm x 130mm x 155mm
Tags: tea, maojian tea, Chinese tea, Temple of Heaven, Tiger Pan
Production Technology: The tea can is made of tinplate, embossed and gold-stamped. The matte and varnish touch is combined and a sense of delicacy is given out. The outer box is made of customized paper and it comes with the idea of less is more. The belt, however, is made with exquisite embossment and stamping of the major icon, Central Land No.1. A simple box with a fine belt, is mixed to lower the psychological pressure on buyers when consuming the product. Yet, it still is a high-end but well-finished product.
Design Challenge: Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brand's name shown, which is decorated with the actual leaves of the tea. The exquisite techniques also helps to bring a sense of quality of the tea.
Research: As the tea grows in terraced fields and its flavor is lighter and milder than usual tea, the package is made into a more implicative and sophisticated one.
Inspiration: The inspiration comes from the tea and its growing land, which is natural and an eyeful of green. Another factor inspiring the team is the traditional ancient budding aesthetics.With the hat like cap, the can is just like a tea picking farmer.Inspired by the window frame pattern from the ancient houses of tea farmers, the sealing belt is designed into a traditional frame with the brands name shown, which is decorated with the actual leaves of the tea.
Project Duration: The project lasts 4 month, designed in Shenzhen
Operation Flow: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Patents: Tiger Pan
Team Members: Creative Director: Tiger Pan
Graphic Design: Longfei Xiao
Technical Direction: Zhangkun Xie
Technical Direction: Miaorong Lu
Project Manager: Hua You
Image Credits: Tiger Pan