Gaenyeomsuda Ders Kitabı by Miraen Design Team

Gaenyeomsuda Ders Kitabı by Miraen Design Team is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Eğitim, Öğretim Materyali ve Eğitim İçeriği Tasarımı Competition Category.

BronzEğitim· 2023

Gaenyeomsuda Ders Kitabı

by Miraen Design Team

Client: Mirae-N

A' Design Award Bronz Ödülü Winner in Eğitim Category

29,876
Verified Award Winner
Verify Award Status for #148329

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Gaenyeomsuda Ders Kitabı

Gaenyeomsuda, ergenlik çağındaki öğrenciler için tasarlanmış bir matematik ders kitabıdır. İsim, matematikte kavramların her şey olduğunu ifade eden bir cümlenin kısaltılmış halidir. Logoda, gençlik kültüründeki kısaltma ve kişiselleştirme eğilimini yansıtan bir konuşma balonu motifi ile elle çizilmiş bir üslup kullanılmıştır. Amaç, matematik çalışmasını bir arkadaşla sohbet ediyormuş gibi hissettirmek ve böylece öğrencilerin kitabı tedirginlik duymadan açmasını sağlamaktır. Kitabın ölçüleri 210 x 260 milimetredir. Tüm sayfalar mat selofanlıdır; logo ve illüstrasyonlar ise şeffaf epoksi ile kaplanmıştır.

The Recognition

About the A' Design Award Bronz Ödülü

Gaenyeomsuda Ders Kitabı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Gaenyeomsuda Ders Kitabı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Gaenyeomsuda Ders Kitabı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensions & Packaging: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Tags: Textbook,Education,Print,Design,Branding
Production Technology: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Design Challenge: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Research: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Project Duration: The project was from August 2022 to November 2022 and it went on sale from December 2022
Operation Flow: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Team Members: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong