Plant Professor Gıda Ambalajı by Hangzhou Chancemate Tech Corp.

Plant Professor Gıda Ambalajı by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.

BronzAmbalaj· 2023

Plant Professor Gıda Ambalajı

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Bronz Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor Gıda Ambalajı

Plant Professor, Çin'deki genç şehirli tüketicilere yönelik bitkisel bazlı bir gıda markası için tasarlanmış bir ambalaj serisidir. Ürün yelpazesi hafif mantı, jöle ve kahveyi kapsamaktadır. Düz (flat) bir görsel dil seriyi bir arada tutarken, içerik ve kalori bilgisini tek bir tanımlama sistemi içinde birleştirir. Figüratif desenler ve soyut grafikler, rahat bir atmosfer yaratmak amacıyla bilinçli olarak serbest bir düzende yerleştirilmiştir. Ön yüzdeki etiketler markayı, ürünü ve içerik oranını gösterir. Kompakt kutular, çevre dostu baskı malzemeleriyle geri dönüştürülebilir kâğıttan üretilmiştir ve bir çantaya kolayca sığar.

The Recognition

About the A' Design Award Bronz Ödülü

Plant Professor Gıda Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Plant Professor Gıda Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Plant Professor Gıda Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie