Tiago Russo and Katia Martins tarafından tasarlanan The Donn Single Malt Irlanda Viskisi

Tiago Russo and Katia Martins tarafından tasarlanan The Donn Single Malt Irlanda Viskisi, Ambalaj Tasarımı Yarışma Kategorisinde son derece prestijli 2023 A' Design Award Altın Ödülü ödülünün saygın bir kazananıdır.

AltınAmbalaj· 2023

The Donn Single Malt Irlanda Viskisi

tasarımcı: Tiago Russo and Katia Martins

Müşteri: The Craft Irish Whiskey Co.

Ambalaj Kategorisinde A' Design Award Altın Ödülü Kazananı

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A' Design Award'da Görüntüle Basın Bülteni Ödül Rozeti

Renkler

Tasarım

The Donn Single Malt Irlanda Viskisi Hakkında

Donn, The Craft Irish Whiskey Co. serisinin en gencini simgeliyor; Bu veya CIWC'nin geliştirdiği herhangi bir ürün etrafında sürükleyici bir deneyim sunarak markanın temel değerlerine açılan bir kapı. Hiçbir aksesuardan kaçınılmamış, hiçbir ayrıntı çok küçük değil. Yıkıcı, gösterişli bir şişe tasarımından sürükleyici, şeffaf bir kutuya kadar kullanıcı, gerçekten mükemmel bir viski deneyimi sağlayabilecek her bir bileşeni bulabilir. Tamamı kutunun süet desteğine güvenli bir şekilde sabitlenen cam, pipet ve taşlar, deri detayların yumuşak dokunuşuyla tamamlanan aksesuarların güvenli bir şekilde sergilenmesini sağlıyor.

Tanınırlık

A' Design Award Altın Ödülü Hakkında

The Donn Single Malt Irlanda Viskisi, A' Design Award Altın Ödülü kazananıdır; bu, birinci sınıf, harika ve olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Altın kazananlar, tasarımcılarının dehasını, bilgeliğini ve ustalığını yansıtan son derece yenilikçi, vizyoner ve göz kamaştırıcı yaratımlardır. The Donn Single Malt Irlanda Viskisi, eşi görülmemiş değer sunan, çok övülen, çığır açan ve anıtsal bir buluş olması beklenir. A' Design Award Altın Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına büyük fayda sağlayan ve onları ilerleten muhteşem, saygın bir projedir. The Donn Single Malt Irlanda Viskisi yoğun arzu duyguları yaratır, tutku uyandırır, yaratıcılığı teşvik eder ve bizi cezbeder.

Tasarımın Perde Arkası

Basın Kiti

Tasarımcı tarafından sağlanan jenerik, ekip üyeleri ve teknik detaylar.

Benzersiz Özellikler: A mythological creation that sees its storytelling translated and reinterpreted through an impactful design, The Donn represents the first ever retail tailored product from The Craft Irish Whiskey Co., and therefore, focuses on the bottle and on how a single vessel can tell its own story whilst captivating the world around it. Subsequently, its experience box comes to elevate and highlight the vessel shaping, by adopting a see-through section with a similar angled geometry.
Boyutlar ve Ambalaj: The vessel’s divergent shape and enlarged shoulder acts like a freestanding monument, whilst allowing a recessed gap for the user to grab the bottle with ease, in the exact balancing spot that will allow a soft and smooth pour, all designed and enclosed within the perfect combination of aesthetics, mythology, ergonomics and sensorial experience. Subsequently, the experience box comes into play to add to the full experience, in a singular moment of introspection and appreciation.
Etiketler: Whiskey, luxury, design, craftsmanship, experience, immersion, packaging, product, exclusive, bottle
Üretim Teknolojisi: With its faceted, angular shaping, The Donn bottle was envisioned with a large, solid base, elevating the whiskey and its shades onto the narrowest part of the bottle. From there, the planar surfaces reflect the whiskey colours in every direction, in a vessel that must be visible from all angles, with one’s attention grabbed and enchanted onto it, as the glass elevates, widens and creates the inverted lip at the very top of its shoulders, creating the basis for a vertical elevated posture.
Tasarım Zorluğu: Apart from the extensive search for disruptive, eye-catching elements that could generate the differentiating point for The Donn, the core of the development process relied on creating a product that, whilst encompassing difference and irreverence, could still stay true to the brand’s ultra-premium look and feel, that could be considered a worthy successor of previous years’ releases, elevating whiskey and brand as one. Desire, disruption, tradition, all merged together in a single design.
Araştırma: As a product that is tailored to a broader range of users and buyers than the rest of the brand’s range, the research stage was focused on the retail whiskey market, in order to understand what could be a shape and appealing design for this product to stand out from the shelves, in such a competitive market. It was a search for differentiating assets, for disruptiveness that could elevate and highlight The Donn beyond its direct competitors, through design and mythology.
İlham: In Irish mythology, Donn is associated to the god of the dead. Derived from the Celtic word for Dark Lord, Donn is said to dwell under the rock tunnel at Tech Duinn, where the souls of the dead gather to be chosen by the Donn. With Tech Duinn associated with the formation of Bull Rock in Ireland, The Donn bottle is inspired by the geometric rock formations on the side of this island, where an inverted elevating geometry was adopted, as to represent the conquering of Tech Duinn and The Donn.
Proje Süresi: Introduced by The Craft Irish Whiskey Co. early 2023, The Donn represents the youngest addition to the luxury whiskey range, with its bottle developed for almost two years, in order to achieve the ultimate vessel, with the rock-formed geometry appearing in the glass smoothly and ensuring the liquid inside stays visible and truly benefits from all the angles and reflections promoted by the extremely angular asymmetrical bottle, topped by obsidian and rose gold knurl detailing on the closure.
İşleyiş Akışı: The Donn packaging is a sensorial experience embedded onto the dark oak, leather, rose gold details, and most importantly, a moment of tasting and celebration, alongside the intricate vessel. Concise angles are used as the main focus point, drawing the attention towards the bottle, where the faceted shaping, iconic of this vessel, has inspired a similar angular and transparent window, teasing the viewer onto the natural shades of the Whiskey whilst bursting all the light refractions through.
Ekip Üyeleri: Tiago Russo
Katia Martins
Jose Augusto
Görsel Kredileri: The Craft Irish Whiskey Co.