Reshock Coffee Ürün Ambalajı by Weiche Wu

Reshock Coffee Ürün Ambalajı by Weiche Wu is a highly esteemed winner of the very prestigious 2023 A' Design Award Bronz Ödülü in Ambalaj Tasarımı Competition Category.

BronzAmbalaj· 2023

Reshock Coffee Ürün Ambalajı

by Weiche Wu

Client: Reshock Coffee

A' Design Award Bronz Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #150344

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Reshock Coffee Ürün Ambalajı

Reshock Coffee, Chiayi İlçesinden Tayvanlı bir markadır. Kurucu, Ali Dağı'nda yetişen kaliteli kahve çekirdeklerini seçip dünyaya tanıtıyor. Reshock Coffee'nin tasarımı dağdaki gün doğumu manzarasının güzelliğinden ilham almıştır. Logo bu güzel havanın atmosferini yansıtıyor. Hediye kutusu, gün doğumunun ifade yolculuğunu sunuyor ve iç paketler, bu muazzam toprakların doğasını ve kültür unsurlarını gösteriyor. Kutuyu açarak hem bu kaliteli kahvenin tadına varabilir hem de dağdan bu etkileyici gün doğumu anını deneyimleyebilirsiniz.

The Recognition

About the A' Design Award Bronz Ödülü

Reshock Coffee Ürün Ambalajı, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Reshock Coffee Ürün Ambalajı, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Reshock Coffee Ürün Ambalajı ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimensions & Packaging: 420 mm x 200 mm x 40 mm
Tags: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Production Technology: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Design Challenge: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Research: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiration: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Project Duration: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Operation Flow: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patents: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Team Members: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Image Credits: Photographer: Weiche Wu