Red Gladiolus Kuruyemiş Hediye Kutusu by Guangzhou Miguo Food Co.,Ltd

Red Gladiolus Kuruyemiş Hediye Kutusu by Guangzhou Miguo Food Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Gümüş Ödülü in Ambalaj Tasarımı Competition Category.

GümüşAmbalaj· 2023

Red Gladiolus Kuruyemiş Hediye Kutusu

by Guangzhou Miguo Food Co.,Ltd

Client: Guangzhou Miguo FoodCo.,Ltd

A' Design Award Gümüş Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #150475

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Red Gladiolus Kuruyemiş Hediye Kutusu

Red Gladiolus, paketlenmiş kuruyemişler için tasarlanmış bir hediye kutusudur. Kutu, bir çam kozalağından ilham alan dik üçgen formuyla, marka logosu ve markanın güçlü ve dimdik büyüme konseptiyle görsel bir bağ kurmaktadır. Renk paletini kırmızı ve roze altın oluşturmakta olup, kadife dokulu kağıda uygulanmış ve roze altın detaylar sıcak yaldız baskı tekniğiyle eklenmiştir. Kutunun her iki yanına kuzu derisinden birer toka yerleştirilmiş olup, bu tokalar kutuyu açmak için kullanılmaktadır. Kutunun içinde, kavanozlardaki kuruyemişler bir kuruyemiş kıracağı ve bir kullanım kılavuzuyla birlikte sunulmaktadır. Kutu 410'a 410'a 150 milimetre ölçülerindedir.

The Recognition

About the A' Design Award Gümüş Ödülü

Red Gladiolus Kuruyemiş Hediye Kutusu, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Red Gladiolus Kuruyemiş Hediye Kutusu, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Red Gladiolus Kuruyemiş Hediye Kutusu, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This nuts gift box takes traditional Chinese red and rose gold as its colourway, whose packaging design further mixes trendy elements and showcases a cross of tradition and modernity, unpretentiously revealing its choiceness, understand luxury and stylishness. That helps externalize the premium quality of the nuts inside. This gift box is shaped like a sleek pine cone, creating a visual association not only with the brand logo but also with the brand concept of growing strong and straight.
Dimensions & Packaging: 410*410*150mm
Tags: Food Package, Nuts Package, Brand Symbol, Packaging Design, Understated Luxury
Production Technology: Paper textured like velvet
Colored in rose gold through hot stamping
Lambskin buckles
Design Challenge: The key challenge lay in coming up with a recognizable packaging design that can distinguish the product from its counterparts and enhance brand differentiation. Unlike traditional square or rectangle packaging, this gift box is shaped after the brand logo into an upright triangle to clearly state the brand image for sales growth, along with a symphony of multiple elements spicing up user experience with a sense of understated luxury. This gift box is thus of both practical and emotional values.
Research: The nuts market size expends prominently with the increasing consumption level of Chinese residents. As for marketing and sales, an aesthetically appealing packaging design can be a direct boost. Another contributing motive lies in quality, as confirmed by the design team through extensive researches on the like products and target consumers. Thus, the quality of the nuts inside has been externalized on the packaging, to attract the attention of consumers and convert mild interest into a sale.
Inspiration: The triangular packaging design, inspired by the shape of a pine cone, fully leverages the design languages iconic to luxuries and premium liquor, and further revitalizes traditional elements by integrating modern design techniques, ultimately showing a play of fashion art beyond time and space. By this means, this gift box distinguishes the product from its counterpart as an accessible luxury, and aesthetically draws the attention of target consumers, helping convert their interest into a sale.
Project Duration: Guangzhuo, China witnessed the design and development of this nuts gift box, which started in August 2022 and was completed in November 2022. It was then introduced to the Chinese online market in December 2022.
Operation Flow: Each side of the triangular gift box is specially designed with a lambskin buckle, adding a little spice to the previously humdrum opening process. After opening the gift box, consumers are able to enjoy a selection of nuts in jars by using the complimentary nut opener while learning more about the product through the manual.