Gümüş Ambalaj · 2023
Zao from Xinghua Village İçki Ambalajı
- A' Design Award Gümüş Ödülü 2023 in Ambalaj
- CLIENT: Qiangyuanzao
- Estimated Number of Design Views: 24,322
- Verification code 9EEA93440E · Verify this award
Colors
About Zao from Xinghua Village İçki Ambalajı
Xinghua Köyünden Zao, bir Çin içkisi (baijiu) için tasarlanmış bir ambalaj çalışmasıdır. İllüstrasyonlu ana desen, buğdayın yetiştirilmesinden içkiye dönüşmesine kadar uzanan süreci anlatır. Seri adını oluşturan Çince karakter, Avrupa Gotik harf formlarıyla birleştirilmiştir. İnce çizgiler ve dekoratif desenler, geleneği modern tasarımla ilişkilendirir. Etikette ince çizgilere sahip gümüş baskı tekniği kullanılmış, kutuda ise dokunulduğunda hissedilebilen UV koyu çizgiler tercih edilmiştir. Şeffaf şişe, içkinin berrak rengini gözler önüne serer. Tasarım, Çin içkisini genç kuşaklara ve farklı kültürlerden insanlara tanıtmayı amaçlamaktadır.
About the A' Design Award Gümüş Ödülü
Zao from Xinghua Village İçki Ambalajı, A' Design Award Gümüş Ödülü kazananıdır; bu, göz alıcı, yüce ve etkileyici birinci sınıf tasarımlara verilen olağanüstü prestijli bir tanınırlıktır. Gümüş kazananlar, tasarımcılarının olağanüstü uzmanlığını, yeteneğini ve keskin zekasını gösteren son derece parlak ve çok yaratıcı eserlerdir. Zao from Xinghua Village İçki Ambalajı, harika, örnek gösterilen, dikkat çekici derecede profesyonel ve derinlemesine yenilikçi bir eser olması beklenir. A' Design Award Gümüş Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojinin sınırlarına fayda sağlayan ve onları ilerleten oldukça dikkat çekici, beğenilen bir buluştur. Zao from Xinghua Village İçki Ambalajı, büyük kıskançlıkla bakılan, arzuları uyandıran, olumlu duygular getiren ve şaşkınlık ve hayranlık uyandıran bir yaratımdır.
Press Kit
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
