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Luna Elektrikli Scooter by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Elektrikli Scooter by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award Bronz Ödülü in Scooter Tasarımı Competition Category.


BronzScooter· 2024

Luna Elektrikli Scooter

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

A' Design Award Bronz Ödülü Winner in Scooter Category

Colors

The Design

About Luna Elektrikli Scooter

Luna, şehir içi ulaşım ve kısa mesafeli yolculuklar için tasarlanmış hafif bir elektrikli scooter'dır. Yuvarlatılmış hatları ve yuvarlak farıyla dış tasarımı, 20. yüzyılın ortalarında Avrupa'da yaygın olan iki tekerlekli motosikletleri anımsatır. Açık mavi ve canlı tonlardan oluşan renk paleti, retro ve modern zevkleri bir araya getirir. Nadir toprak elementli manyeto, güçlü bir performans ve yüksek enerji dönüşüm verimliliği sağlar. Luna, Bluetooth ve NFC destekleyen dijital bir anahtarla kilidi açılıp çalıştırılır. Hızlı tepki veren disk fren sistemi, kısa ve dengeli bir frenleme sunar.

The Recognition

About the A' Design Award Bronz Ödülü

Luna Elektrikli Scooter, A' Design Award Bronz Ödülü kazananıdır; bu, yaratıcılık, buluş gücü ve kurnazlıkla öne çıkan olağanüstü tasarımlara verilen son derece prestijli bir tanınırlıktır. Bronz kazananlar, tasarımcılarının engin deneyimini, hayal gücünü ve becerikliliğini doğrulayan fazlasıyla yetenekli ve çarpıcı biçimde yaratıcı nesnelerdir. Luna Elektrikli Scooter, çok itibar gören, hayranlıkla izlenen ve sevilen, dikkat çekici derecede profesyonel ve yenilikçi bir nesne olması beklenir. A' Design Award Bronz Ödülü kazanan bu tasarım, sanat, bilim, tasarım ve teknolojideki en iyi uygulamaları bünyesinde barındırır ve ayrıntıya gösterdiği özenle mükemmeldir. Luna Elektrikli Scooter ihtiyaçları muhteşem biçimde karşılar, arzulara dokunur, duyguları büyüler ve merakı çeker.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging
dimensions, 1765 mm x 753 mm x 1067 mm
Tags
an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology
Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge
In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research
Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration
Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration
The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow
Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members
Bozhe Qu

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