AS Women Empowerement Kurumsal Hediye by Antonia Skaraki

AS Women Empowerement Kurumsal Hediye by Antonia Skaraki is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Ödülü in Hediyelik Eşya Tasarımı Competition Category.

DemirHediyelik Eşya· 2024

AS Women Empowerement Kurumsal Hediye

by Antonia Skaraki

Client: As

A' Design Award Demir Ödülü Winner in Hediyelik Eşya Category

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Verified Award Winner
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Colors

The Design

About AS Women Empowerement Kurumsal Hediye

A|S, her etnik kökenden, dinden veya sosyal statüden kadınları güçlendirme ihtiyacından ilham alarak bir duruş ve eylem çağrısı niteliğinde yıllık kurumsal hediye tasarlamaya karar verdi. Geleneksel bir Yunan içeceği olan Girit Tsikoudia'sı, farklı kadınları sembolize edecek şekilde şekillendirilmiş şişelere dolduruldu; her biri tıpa görevi gören, antik Kiklad figürinlerinden stilistik ilham alan özgün bir kil yüze sahipti. Şişeler Özgürlük, Değişim, Eşitlik, Adalet, Eğitim, Seçim ve Güç temalarını aktarıyordu. Her şişe, sanatsal grafik temsiller ve bir duvar posteri içeren özel bir kutuya yerleştirildi.

The Recognition

About the A' Design Award Demir Ödülü

AS Women Empowerement Kurumsal Hediye, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. AS Women Empowerement Kurumsal Hediye, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. AS Women Empowerement Kurumsal Hediye titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
Dimensions & Packaging: Paper Box Width 327mm x Depth 117.5mm x Height 585mm
Tags: CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
Production Technology: Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
Design Challenge: Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
Research: Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today.
Inspiration: Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
Project Duration: The project started in December 20 2022 until February 8 2023 in Athens
Operation Flow: The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
Team Members: creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
Image Credits: Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi