Espresso Kahve Markalaması by Andromachi Kakava

Espresso Kahve Markalaması by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Ödülü in Ambalaj Tasarımı Competition Category.

DemirAmbalaj· 2024

Espresso Kahve Markalaması

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award Demir Ödülü Winner in Ambalaj Category

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Verified Award Winner
Verify Award Status for #152991

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Espresso Kahve Markalaması

Yoğun rekabet ortamı nedeniyle kahve ambalajı özel tasarım gerektirir. Espressonun renk kodlamasına dayalı olarak gerçekleştirilen araştırma, Sottos Family'ye ambalaj üzerinde estetik açıdan farklı bir görünüm kazandırmıştır. Bu sayede, ambalajın renk paleti kahve harmanlarını tanımlamakta ve tüketicilerin bilincini rengi ilgili tat ve aroma ile eşleştirmeye yönlendirmektedir. Çalışma, Sottos Family espresso kahve markasını öne çıkaran bölgesel malzemelerin geliştirilmesi göz önünde bulundurularak derinlemesine geliştirilmiştir.

The Recognition

About the A' Design Award Demir Ödülü

Espresso Kahve Markalaması, A' Design Award Demir Ödülü kazananıdır; bu, iyi tasarlanmış yaratımlardan beklenen profesyonel ve endüstriyel gereklilikleri karşılayan iyi tasarımlara verilen prestijli bir tanınırlıktır. Demir kazananlar, yaratıcılarının büyük becerisini, yüksek uzmanlaşmasını, uzman kavrayışını ve yaratıcı kapasitesini gösterir. Espresso Kahve Markalaması, çok itibar gören, hayranlıkla izlenen ve sevilen, pratik ve yenilikçi bir yaratım olması beklenir. A' Design Award Demir Ödülü kazanan bu tasarım, sektörün en iyi uygulamalarını bütünleştirir ve bilgi birikimi ve yetenekle bağlantılı yetkin teknik özelliklere sahiptir. Espresso Kahve Markalaması titizliği nedeniyle saygı görür ve dünyayı daha iyi bir yer haline getirmeye yardımcı olan yaşam kalitesi iyileştirmeleri sunmak üzere tasarlanmıştır.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava